VOX India has announced its engagement as the associate gold sponsor for the upcoming cricket battle between India and Sri Lanka from 27 July to 7 August 2024. For VOX India, this association will prove to be a defining moment in amalgamation of its ambition to transform living spaces with the opportunity to reach out to millions of cricket lovers across the subcontinent. The brand VOX India logo will feature on the mid-wicket pitch mat for the entire tournament.
“We are really thankful to have the VOX India partnership for this series,” says Upul Nawaratne Bandara, Head of Marketing at Sri Lanka Cricket. The reason, much like cricket itself, values strength, endurance, and excellence—things that echo both on the pitch and in building structures.
According to Varun Poddar, founder of VOX India, on this exciting partnership, “VOX India is proud to step up to the crease as Associate Gold Sponsor for the 2024 India vs. Sri Lanka cricket series. This association bowls us a perfect opportunity to engage with passionate cricket fans and elevate our brand presence. Cricket needs solid pitches and top-of-the-line equipment, much like how VOX India provides the bedrock of construction excellence through our state-of-the-art building materials. Just as cricket chiming stations resonate with strength, durability, and high performance, so does our alliance with this beloved sport. We are set to hit a six with this sponsorship, sealing our place in the hearts of cricket lovers and construction professionals alike.”
VOX India says it showcases the Company’s commitment toward the development of athletics, opens up fresh CSR initiatives for societal progress combined with an environmentally friendly approach. Beginning July 27, the cricketing hostilities between India and Sri Lanka will kick off with an exciting three-match T20 series, followed by a three-match ODI starting August 2. Cricket fans can look forward to all the live action with the Sony Sports Network, while VOX India’s logo will once more be granted pride of place throughout.
