As marketing, media and advertising continue to transform through the rapid influence of AI, evolving consumer behaviour, creator-led ecosystems and emerging storytelling formats, Goafest 2026 is set to present 13 distinct Masterclasses that urges attendees to redefine creativity, rethink strategy and reimagine the future of the industry.
Each masterclass is led by some of the industry’s most respected voices and in partnership with academic institutions, industry bodies and leading tech platforms. The Masterclasses are designed to promote practical, real-world learning; bridging the gap between inspiration and implementation.
Reputed professors & industry leaders from institutions and organisations, including the LIONS WARC, Mudra Institute of Communications Ahmedabad (MICA), Asian Federation of Advertising Associations (AFAA), Market Research Society of India (MRSI), Whistling Woods International have lent support to power learning. Additionally, platforms such as LinkedIn , Spotify Advertising, Google, JioHotstar, and PrsmX by Mobavenue, as well as service partners like MediaKart, White Rivers Media will present masterclasses to empower the industry to leverage technology like never before.
The Masterclasses will cover a wide spectrum of themes shaping the future of marketing, media, advertising and entertainment. From AI-driven filmmaking and creator-led communities to consumer psychology, platform storytelling, social culture, audio-first creativity and omnichannel brand building, each masterclass is designed to offer delegates direct access to industry practitioners and thought leaders through focused, high-value interactions that bridge the gap between inspiration and implementation.
Through these Masterclasses, Goafest 2026 continues to strengthen its position as a platform for continuous learning, cross-industry collaboration and meaningful conversations around the future of the business. By bringing together academia, platforms, strategists, creators, storytellers and technologists under one roof, South Asia’s leading media, marketing and advertising festival aims to create an environment where delegates can learn, adapt and prepare for the industry’s next phase of growth.
Registrations for masterclasses are mandatory via https://goafestreg.tecogis.com/MasterClassApp/masterclass
For more details on Goafest 2026, visit www.goafest.com
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About The Advertising Agencies Association of India (AAAI):
The Advertising Agencies Association of India (AAAI) is a not-for-profit, industry-led and industry-managed trade association of advertising agencies, formed in 1945, to promote their industry interests so that they continue to make an essential and ever-increasing contribution to the nation. The AAAI today is truly representative, with a very large number of small, medium and large-sized agencies as its members. More details can be found in
https://aaaindia.org/
About The Advertising Club
The Advertising Club, incorporated in the year 1954, is arguably the biggest Advertising Club of its kind in the world. And according to many also the busiest. It has over 1700 members drawn from media organizations, marketing companies, advertising agencies and allied professional bodies. The Advertising Club’s charter is to help raise the professional standards of the Indian Advertising Industry. The Club attempts to do this through awards, seminars, training workshops and meetings. Some of the major awards of Advertising Club include: Creative & Media Abby at Goafest, EMVIEs, EFFIEs, MARQUEES and Young Achievers’ Awards besides having other popular programmes such as D:CODE – Digital Review, Ad Review, Media Review, M.Ad Quiz, Vice & Versa on its annual roller coaster. It publishes a Club magazine SOLUS and hosts a comprehensive website,
www.theadvertisingclub.net.
