As modern life becomes increasingly fast-paced and screen-driven, skincare is evolving beyond hydration to address the everyday stressors that impact skin health. Responding to this shift, Twenty-Seven expands its Dermāvedique™ portfolio with the launch of its latest moisturiser, a formula created for the realities of modern skin.
In a category often crowded with exaggerated claims and complicated routines, Twenty-Seven continues to simplify skincare through its philosophy of Decision Intelligence. The new moisturiser is no exception.
The formula delivers long-lasting hydration while helping defend skin against one of today’s most overlooked lifestyle stressors: prolonged screen exposure. Created for everyday use morning and night, it supports softer, healthier-looking, barrier-friendly skin over time without compromising on comfort.The launch comes at a time when consumers increasingly seek simplified yet effective skincare. According to intel’s India Facial Skincare Market Report 2026 , skincare routines in India remain largely consistent, with consumers favouring meaningful upgrades over adding multiple products to their regimen. The report also highlights a growing demand for multifunctional formulations that deliver targeted benefits while fitting seamlessly into existing routines. More than half of Indian adults experience skin concerns such as dryness, acne or irritation , yet only a minority take proactive steps to address them, underscoring the need for effective, everyday skincare solutions that are both simple and science-led.
Daily exposure to environmental aggressors has also become a growing concern. Research published in the Journal of Cosmetic Dermatology highlights that prolonged exposure to blue light emitted from digital devices can contribute to oxidative stress in the skin, prompting increasing consumer interest in skincare that helps protect against modern lifestyle stressors.
“Our vision has always been to put care back into skincare. Consumers don’t need more products; they need better decisions and products that keep up with the pace of our lives. Every formula we create is designed to simplify routines while delivering meaningful, long-term results. This launch is made for all skin screen types, helping your skin unplug and restore its balance. said Dr. Rinkle, Founder of Twenty-Seven“
The launch is another expression of Twenty-Seven’s unique blend of Indian Ayurveda and French science. Staying true to its Dermāvedique™ philosophy, the brand continues to create formulations that are intelligent, uncomplicated and designed for everyday life.
Designed for anyone aged 18 years and above, the moisturiser seamlessly fits into existing skincare routines, offering hydration, barrier support and everyday protection in a single step.
As the skincare conversation continues to shift from maximalism to mindful routines, Twenty-Seven remains focused on creating formulations that help consumers make fewer, better choices while delivering meaningful results without unnecessary complexity.Price: INR 1899/-
Availabilty: https://twentyseven.co.in/collections/hydrate
About Twenty Seven
Twenty-Seven is a science-led luxury skincare brand founded with a vision to simplify skincare through effective, research-backed formulations. Blending the precision of modern science with the wisdom of carefully selected natural ingredients, the brand focuses on creating high-performance products that promote long-term skin health. Rooted in the philosophy of conscious beauty, Twenty-Seven champions transparency, efficacy, and mindful self-care over fleeting trends. Designed for today’s discerning consumer, its formulations address real skin concerns while delivering a luxurious experience. Twenty-Seven is redefining modern skincare by bringing together innovation, trust, and purposeful beauty in every product.
