RR Kabel, one of India’s leading manufacturers of wires, cables and
electrical solutions, is extending its commitment beyond powering homes and businesses with an
on-ground activation at Lalbaugcha Raja, aimed at adding convenience to the darshan experience
while encouraging responsible celebrations.
Located at the Navsachi Line Enclosure, RR Kabel has created a dedicated setup for devotees visiting
Lalbaugcha Raja, this year. As part of the activation, visitors can access a mobile charging station,
helping them stay connected during their visit. A selfie kiosk also gives devotees an opportunity to
capture and share their moments with Bappa.
In line with its focus on encouraging responsible celebrations, RR Kabel has also set up plastic bottle
collection booths, offering devotees a convenient way to dispose empty plastic bottles and
contribute to a cleaner festival environment.
Commenting on the initiative, Mr. Rajesh Kabra, Joint Managing Director, RR Kabel, said,
“Lalbaugcha Raja brings Mumbaikars together in celebration, and we are delighted to be a part of
this occasion. Through our initiative, we hope to add a little more convenience to every darshan while
encouraging devotees to celebrate responsibly. At RR Kabel, we believe in powering not just homes
and businesses, but also the moments that bring people together.”
Through this initiative, RR Kabel aims to create a more convenient and responsible experience for
devotees while strengthening its connection with the city and its communities during one of
Mumbai’s most celebrated festivals.
About RR Kabel:
R R Kabel Limited is a leading consumer electrical company in India and has an operating history of
over 26 years in the country. A globally respected conglomerate, with a presence in over 66
countries, RR Kabel is India’s largest exporter of wires and cables, offering a wide range of electrical
products including wires & cables, fans, lighting, electrical accessories, and appliances for residential,
commercial, industrial, and infrastructural purposes. Committed to quality and innovation, the
company’s products adhere to global guidelines and standards, ensuring safety and reliability.
The Company continues its mission to create quality products using the latest advances in wire
design and engineering. The range of wires and cables have national & international product
certifications and are compliant with the REACH (Registration, Evaluation, and Authorization of
Chemical Substances) and RoHS (Restriction of Hazardous Substances) directives. The brand has also
conducted extensive research and development to ensure its products adhere to global guidelines
and standards.