Partners with Sony LIV as Co-Powered Sponsor for Family Full House with Rohit Sharma

Gurugram, September 18, 2026: Luminous Power Technologies, India’s leading energy solutions company, has partnered with Sony LIV as a Co-Powered Sponsor for the upcoming family entertainment game show Family Full House with Rohit Sharma, hosted by Indian cricket star Rohit Sharma.

Through the association, Luminous is strengthening its presence on Connected TV while tapping into the growing shift toward digital-first television consumption. The partnership aims to bring solar energy closer to Indian households and build greater familiarity with solar as consumers embrace an evolving and more conscious approach to energy.

Bringing Solar into Everyday Conversations

Luminous Power Technologies is focused on supporting India’s clean energy transition through innovation and sustainability. The association with Sony LIV forms part of the company’s broader efforts to increase the visibility of solar energy and position it not only as an energy solution but also as an increasingly relevant choice for everyday homes and lifestyles.

Solar energy has become a key part of Luminous’ evolution from a traditional power backup company into a broader consumer energy solutions company. The company is expanding its presence across the solar ecosystem, with a focus on residential rooftop solar as well as small commercial and industrial applications.

Alongside its solar portfolio, Luminous is also developing capabilities in areas such as energy storage to address the changing energy requirements of consumers and businesses.

Luminous on Its Solar Growth Journey

Vivek Abrol, MD & CEO, Luminous Power Technologies, said:

“Solar is an important part of our growth journey and of how we see the future of energy evolving in India. We are investing not only in expanding our solar portfolio, but also in building the technology, manufacturing, and energy storage capabilities that will enable us to serve consumers more comprehensively. At the same time, increasing awareness and understanding of solar will be critical to accelerating its adoption. Our association with Sony LIV gives us an opportunity to take this conversation to a wider consumer audience and connect solar with the everyday lives of Indian families.”

The partnership also reflects Luminous’ focus on using consumer entertainment platforms to make conversations around solar more accessible and relatable.

Neelima Burra, SVP – Chief Strategy and Marketing Officer, Luminous Power Technologies, said:

“Our association with Sony LIV for ‘Family Full House With Rohit Sharma’ reflects our ambition to bring solar closer to Indian households. As Connected TV becomes an increasingly important part of how families discover and engage with content, it gives us an opportunity to take the conversation around solar into a more relevant and everyday environment. For us, it is not just about creating awareness, but making solar feel more familiar, relatable, and relevant to the way people live and, over time, encouraging a more progressive mindset towards solar.”

Sony LIV Welcomes Luminous as a Partner

The upcoming Family Full House with Rohit Sharma combines family participation, humour, unexpected answers and entertainment, with Rohit Sharma bringing his personality to the format.

Ranjana Mangla, Head – Digital Ad Sales and YouTube Business, Sony Pictures Networks India, said:

“Family Full House with Rohit Sharma brings together the legendary stature and extraordinary appeal of one of India’s most celebrated cricketers and former captains with an exciting new format built around the joy of families participating together. The property offers brands a meaningful role within the entertainment experience. We are delighted to welcome Luminous as a partner, bringing a unique category like Solar into an everyday family environment and making it more relatable and relevant to a wider audience through an association that is engaging and intrinsic to the show.”

The association reinforces Luminous’ broader focus on expanding the role of solar within its consumer energy portfolio. With its consumer and channel network, the company is working to make solar solutions more accessible while continuing to strengthen its capabilities across technology, manufacturing, energy storage and service.

About Luminous Power Technologies

Luminous Power Technologies is an energy solutions company focused on advancing India’s clean energy transition through innovation and sustainability. As demand for reliable, clean and efficient power continues to grow, particularly among residential consumers, the company aims to address the changing energy requirements of households and businesses in India and international markets.

With a legacy spanning more than 38 years, Luminous has established a presence in the energy and residential solar space. Its portfolio includes inverters, batteries and solar solutions, designed to provide an end-to-end energy management ecosystem focused on reliability, safety and efficiency.

The company operates seven manufacturing facilities, supported by more than 28 sales offices and 100,000 channel partners across India. Luminous states that its products power more than 100 million Indian homes and that it has expanded its presence to more than 40 international markets.