The partnership will focus on enhancing the brand’s media visibility and developing a contemporary communication strategy that connects its seven-decade heritage with the evolving needs of today’s consumers.

Groversons Paris Beauty, the flagship lifestyle brand of Groversons Group, has appointed Teammate PR as its public relations agency of record. The partnership marks another step in the brand’s ongoing evolution, with a focus on strengthening its media presence, sharpening its brand narrative and bringing its seven-decade legacy into conversations around the future of intimate and lifestyle apparel.

Founded in 1953 by the late Mr. Chaman Lal Grover, Groversons Group has evolved from its beginnings in lingerie manufacturing into an established intimate apparel and lifestyle business. The Group’s portfolio includes brands such as Groversons Paris Beauty, Sunaina, Shalini, Winta and Miss-T, with a retail network of 25,000+ outlets across 2,500+ cities and towns in India and manufacturing capabilities of 2.5 million garments per month.

Under the new mandate, Teammate PR will lead media relations, brand storytelling and thought-leadership initiatives for Groversons Paris Beauty. The communication strategy will seek to highlight the brand’s heritage while building greater relevance among contemporary consumers through stories around innovation, changing consumer behaviour, product evolution, retail expansion and the future of intimatewear.

The partnership comes at a time when Groversons Paris Beauty is expanding its consumer touchpoints through an omnichannel retail ecosystem comprising exclusive brand outlets, shop-in-shop formats and e-commerce platforms, alongside its presence in international markets, including the Middle East and Gulf region.

The brand’s portfolio spans lingerie, loungewear, activewear, nightwear, thermals and everyday lifestyle essentials, with a focus on combining contemporary design, comfort and functionality.

“For over seven decades, Groversons Paris Beauty has been part of women’s everyday lives, evolving alongside them while staying true to our commitment to comfort, quality and confidence. As the Indian woman’s relationship with fashion, intimatewear and self-expression continues to evolve, we see an opportunity to take the brand into a new era—one that is more contemporary, inclusive and closely connected to the needs of today’s consumer. Our partnership with Teammate PR is an important step in that journey. Together, we aim to bring our legacy into the conversations shaping the future of intimatewear, while building a stronger and more distinctive brand story for audiences across India and beyond.”

— Siddharth Grover, Director, Groversons Group

As the business enters its third generation of leadership, Groversons Group is focusing on technology, digital engagement, product development and an expanding omnichannel presence while continuing to build on its manufacturing and retail capabilities.

Commenting on the partnership, Nishant Bansal, Founder Director, Teammate PR, said:

“Groversons Paris Beauty has built a distinctive legacy over the past seven decades, and we are pleased to partner with the brand as it enters its next phase of growth. Our focus will be on strengthening its media visibility and developing a contemporary brand narrative that connects its heritage with the changing expectations of today’s consumers. Through strategic communication, relevant storytelling and meaningful media engagement, we look forward to bringing the brand’s journey and leadership perspectives into wider industry conversations.”

— Nishant Bansal, Founder Director, Teammate PR

About Groversons Paris Beauty

Groversons Paris Beauty is the flagship lifestyle brand of Groversons Group, a pioneer in India’s intimate apparel industry since 1953. The brand offers a diverse portfolio spanning lingerie, shapewear, loungewear, athleisure, nightwear, thermals, winterwear and everyday lifestyle essentials, combining contemporary design, comfort, functionality and inclusivity for the modern Indian woman. Backed by manufacturing capabilities of 2.5 million garments per month, a workforce of 2,000+ professionals and a retail network of 25,000+ outlets across 2,500+ cities and towns, Groversons Paris Beauty continues to build on seven decades of craftsmanship and consumer understanding while expanding its presence across India through an evolving omnichannel ecosystem.