The Italian make-up brand has opened its latest flagship at Jio World Drive, BKC, introducing its festive limited edition, Sparkle Stories, as it deepens its ambitions in India’s beauty market.
Mumbai’s beauty landscape has another Italian address to add to its growing list. KIKO Milano, the Italian make-up brand known for its colour-led collections, innovative formulations and accessible approach to premium beauty, has opened a new flagship store at Jio World Drive, BKC, Mumbai. The launch marks another step in the brand’s expansion in India, a market that is becoming increasingly significant for global beauty players.
Inaugurated on October 9, 2026, by Simone Dominici, CEO of KIKO Milano, the new store brings the brand’s international portfolio to one of Mumbai’s prominent luxury retail destinations. The opening also coincides with the launch of Sparkle Stories, a limited-edition Diwali collection developed specifically for India’s festive season.
The timing is deliberate. As festive beauty becomes an occasion for experimentation, statement-making colour and gifting, KIKO Milano is bringing its Italian design sensibility into a season defined by glamour and self-expression.
An Italian Beauty Address in Mumbai
Founded in Milan in 1997, KIKO Milano has built its identity around the intersection of Italian artistry, product innovation and trend-driven beauty. Its appeal lies in making a broad range of make-up products available to consumers looking for expressive colour, distinctive textures and performance-led formulations.
The Jio World Drive flagship brings together the brand’s wider international portfolio, including familiar favourites such as the 3D Hydra Lipgloss and Unlimited Double Touch, alongside seasonal collections and limited-edition launches.
For beauty enthusiasts, the store offers an opportunity to explore the brand’s products in a dedicated retail environment, with colour, texture and finish at the centre of the experience.
Commenting on the opening, Simone Dominici, CEO of KIKO Milano, said, “India is an important market for KIKO Milano, and the opening of our Jio World Drive flagship marks an exciting new step in our journey in the country. Together with Reliance Team, we combine KIKO Milano’s global expertise with a deep understanding of the Indian consumer, creating the perfect foundation for long-term growth. This flagship brings the breadth of KIKO Milano to consumers while strengthening our presence and relevance in the country.”
Sparkle Stories: A Festive Beauty Narrative
The highlight of the opening is Sparkle Stories, KIKO Milano’s limited-edition Diwali collection created for the Indian festive season.
With celebrations often bringing together elaborate outfits, evening gatherings and occasion-led beauty looks, Diwali offers an opportunity to explore make-up beyond everyday routines. Vibrant shades, rich textures and luminous finishes become part of the broader language of festive dressing.
The collection joins KIKO Milano’s established international portfolio, extending its offering into a season when consumers often look for new colours, special-edition products and beauty gifts.
Rather than approaching festive beauty through a single look, the brand’s wider philosophy encourages experimentation and individual expression. It is an approach that allows make-up to move between subtle definition and more dramatic statements, depending on the occasion and the person wearing it.
For a market as diverse as India, that emphasis on choice and creativity offers a way to bring the brand’s Italian heritage into local beauty rituals.
The Business of Beauty in India
Behind the new flagship lies a broader expansion strategy. KIKO Milano’s Indian operations are held under KIKO Cosmetics Retail Pvt. Ltd., a wholly owned entity managed by Reliance Beauty & Personal Care Limited, which is a subsidiary of Reliance Retail Ventures Limited.
The partnership combines the Italian brand’s international product and brand expertise with Reliance’s established retail ecosystem and understanding of the Indian consumer.
As beauty shopping increasingly spans physical stores and digital discovery, flagship destinations can play a role beyond transactions. They offer brands a setting to introduce new collections, establish a more tangible identity and build direct relationships with consumers.
For KIKO Milano, the Jio World Drive opening reflects its continued focus on expanding its dedicated store experience across premier retail destinations in India, supported by Reliance Retail’s beauty network.
The brand reports a global footprint of more than 1,400 stores across 75 international markets, providing the scale behind its international positioning.
Beauty as Self-Expression
KIKO Milano’s proposition has always centred on the idea that make-up can be a form of creative expression rather than simply a finishing step in a beauty routine. Its emphasis on colour, sensorial textures and high-performance formulations reflects a consumer who wants both experimentation and functionality from their products.
The Mumbai flagship brings that philosophy into a retail setting, while Sparkle Stories gives it a distinctly festive context.
As India’s beauty market continues to attract international brands, the next phase of growth will depend not only on product recognition but also on how effectively brands translate their global identities into local shopping experiences and cultural moments.
With its new Mumbai flagship and Diwali-focused launch, KIKO Milano is making a case for Italian beauty with an Indian festive sensibility—one that puts colour, creativity and the pleasure of getting ready firmly in the spotlight.
About KIKO Milano
Founded in Milan in 1997, KIKO Milano is an Italian make-up brand known for its trend-focused formulations, distinctive colours and emphasis on creative self-expression. The brand combines Italian craft and design with accessible premium beauty, and reports more than 1,400 stores across 75 international markets.
