Beats has announced the launch of Beats Solo Buds, Beats Solo 4, and Beats Pill in India. To celebrate the launch, Beats today announced its first campaign featuring Bollywood Actress Ananya Pandey and celebrated GenZ Cricketer Shubman Gill. Both will be iconic leading faces in existing and upcoming marketing campaigns, pointing at the power of the brand’s ever-evolving product lineup.

Music forms such an integral part of my life-be it while working out, while in the process of preparing for a role or just unwind,” said Ananya Pandey. “As someone who has grown up using Beats, I am excited to be part of the Beats legacy and their journey into India.”.

Shubman Gill said, “I am very excited to become a member of Beats Family as one of the brand ambassadors for India. Beats is a brand that has the same commitment and dedication to performance as I do. Looking forward to some great things that Beats has planned for India!”

Speaking on the occasion, Chris Thorne, Chief Marketing Officer and Head of Product at Beats said, “We are so excited to welcome Ananya Pandey and Shubman Gill as India brand ambassadors as we bring together the energy and spirit of Beats with the vibrant culture of India, their dynamic personalities made them the perfect fit for Beats.”. “We are very excited to introduce our latest range of products in India and look forward to this association with Ananya and Shubman.”.