Big Boy Toyz (BBT) has taken a major step towards reshaping India’s first luxury collectibles market with the launch of Auction House by Big Boy Toyz— India’s Premium destination for high value collectors of exclusive assets throughout the country. 

The platform brings together exquisite luxury cars, celebrity-owned vehicles, elite number plates, premium watches and exclusive mobile numbers under one trusted ecosystem. Built with a focus on transparency, verification and ease of transaction, the Auction House aims to introduce global auction-house standards to the Indian market.

The launch was marked by a record-setting transaction: the VIP number plate DDC 0001 was successfully auctioned for ₹2.08 crore, making it one of the most expensive car number plates ever sold in the country. The winning bidder, Kiran Kolipakula from Guntur, Andhra Pradesh, reflects a growing trend of high-value luxury purchases emerging beyond traditional metro cities.

This milestone highlighted both the pan-India reach of the BBT Auction platform and the increasing demand for collectible assets that combine rarity, status and long-term value.

Speaking on this Jatin Ahuja, Founder & Managing Director, Big Boy Toyz, said “For nearly two decades, Big Boy Toyz has been built on one simple promise: trust. People have trusted us with the most valuable cars in the country. Over the years, we’ve built deep relationships with India’s most elite collectors and industry leaders, consistently operating within the inner circle of luxury. That credibility is what naturally led to the Auction House. When you’re dealing with assets of this value, transparency and verification matter more than anything else. The ₹2.08 crore auction of DDC 0001 reinforced that collectors are ready for a platform they can believe in, no matter where they come from. Auction House by Big Boy Toyz is our way of extending that trust into a broader world of luxury collectibles, with global standards but a very Indian understanding of how people buy and sell.”

At its core, Auction House by Big Boy Toyz is designed to support both sides of the marketplace. Sellers gain access to a curated and affluent audience while buyers benefit from owning a piece of legacy and a part of history with an end-to-end transaction support. 

Few of the offerings that you can see listed on the platform currently:

Dinesh Karthik’s Range Rover Sport SVR

Shilpa Shetty’s Mercedes-Maybach GLS 600

Rohit Shetty’s Mercedes-Benz CLA 200D

Rolex Daytona with Tiffany dial

Rare mobile numbers 999999999X and 888888888X

Elite number plates CHE78 and HR59 0001

Collectable Hublot King Gold Skeleton Chronograph

With a long-term vision to build India’s equivalent of global auction houses like Sotheby’s or Christie’s, Big Boy Toyz plans to expand the platform into new categories, including luxury handbags, rare pieces of art, collectibles and premium real estate in future.For now, Auction House by Big Boy Toyz positions itself as a credible, aspirational destination bringing structure, trust and global standards to India’s growing luxury ecosystem.