Salt Oral Care, India’s leading luxury oral beauty brand, has successfully secured seed funding to fuel its expansion into the North American market. The investment round, which values the company at INR 20 crore, was led by a group of distinguished dentists and strategic partners, underscoring the brand’s commitment to professional-grade oral care products.

The latest funding round saw participation from Kunal Chedda, a US-based investor who currently works with Amazon Prime. This strategic partnership aims to leverage Chedda’s expertise in the North American market to facilitate Salt Oral Care’s expansion. Dr. Nisha Sancheti, a renowned dentist from Mumbai, has also invested and will contribute to product formulation. Dr. Viraj Doshi, an earlier investor, has reinforced his commitment to the company by reinvesting in this round.

The newly secured funds will be strategically allocated to enhance brand awareness, increase the number of SKUs, and build a robust team to support the company’s expansion efforts. As part of its ambitious growth plan, Salt Oral Care aims to have 80% of its current product range available across various retail chains in the US and Canada by December 2024.

Karan Raj Kohli, Co-founder of Salt Oral Care, expressed enthusiasm about the company’s growth trajectory, “This seed funding marks a pivotal moment for Salt Oral Care. With the support of our esteemed investors and the strategic guidance of Kunal Chedda, we are poised to bring our luxury, sustainable oral care products to the discerning North American consumer. By December, we aim to have 80% of our current product range available across various retail chains in the US and Canada.”

The company’s valuation now stands at INR 20 crore, with the current round resulting in approximately 15% dilution, comprising a mix of funding and advisory shares. This valuation reflects the market’s confidence in Salt Oral Care’s innovative approach to oral hygiene and its potential for international success.

Dr. Viraj Doshi, lead investor and dental professional, commented on his continued support: “Salt Oral Care’s commitment to combining dental expertise with sustainable practices continues to impress me. Their expansion into North America represents not just growth for the company, but a step forward in promoting better oral health practices globally.”

Viraj Kapur, Co-founder of Salt Oral Care, added, “As we set out on this exciting phase of our journey, we remain committed to our core values of luxury, sustainability, and effectiveness. Our entry into the North American market is not just about geographical expansion; it’s about sharing our vision of elevated oral care with a global audience.”