~ Strengthens partnership with The One Club ~

~ Entries now open for creative, media and broadcaster & publisher categories ~

February 04, 2025; Mumbai, India: The Advertising Club has announced the 57 th edition of
its marquee ABBY Awards 2026 Powered by The One Club | The One Show. Set to take
place at Goafest 2026, The ABBY Awards 2026 Powered by The One Club | The One Show
is the gold standard for creative and marketing excellence across India and Southeast Asia.
Setting the countdown, The Advertising Club also today unveils the timelines and eligibility
criteria. Entries for the prestigious awards open on February 02, 2026.
The awards invite professionals from the creative and media industries to showcase their
ground-breaking work crafted for the 11-month timeframe between April 01, 2025, and
February 28, 2026, across Media, Creative and Broadcaster & Publisher categories. Entries
across all categories will be accepted until March 2, 2026.
Aligned with global standards, judging for the ABBY Awards 2026 ensures a rigorous and
credible evaluation process. True to its legacy, the ABBYs remain the only awards of, for and
by the industry, with senior industry leaders as a part of the process, with greater client
participation expected across all stages of evaluation.
Speaking on the announcement, Ajay Kakar, Chairperson, ABBY Awards 2026, said, “The
ABBY Awards have evolved into a strong platform for recognising creative and marketing
excellence from our region. Our partnership with The One Club is an important step forward
in taking this work to a global stage, giving it greater visibility and recognition beyond local
markets. This year, the ABBYs are being reimagined in close collaboration with industry
leaders and creative giants, with greater client involvement and an exceptional line-up of
jury chairs expected. We look forward to continuing this collaboration and further
strengthening the opportunities for talent and ideas from Southeast Asia to be seen and
celebrated worldwide.”
For more details on categories, timelines, and eligibility, visit www.abbyawards.com.
About The Advertising Club:
The Advertising Club, incorporated in the year 1954, is arguably the biggest Advertising Club
of its kind in the world. And according to many also the busiest. It has over 1700 members
drawn from media organizations, marketing companies, advertising agencies and allied
professional bodies. The Advertising Club’s charter is to help raise the professional
standards of the Indian Advertising Industry. The Club attempts to do this through awards,
seminars, training workshops and meetings. Some of the major awards of Advertising Club
include: Creative & Media Abby at Goafest, EMVIEs, EFFIEs, MARQUEES and Young
Achievers’ Awards besides having other popular programmes such as D:CODE – Digital
Review, Ad Review, Media Review, M.Ad Quiz, Vice & Versa on its annual roller coaster. It