PR Global agency HAVAS Red formerly Red HAVAS has announced the formation of a partnership with SOLID HAVAS, thus bringing much-needed improved merged media communication support to clients in Greece.

SOLID HAVAS becomes one of the most important affiliates of the group in Greece, since 2017, when it was fully integrated by HAVAS. As one of the leading consultancies in Greece, SOLID HAVAS provides its clients across multiple sectors with fully integrated communications solutions. Ioanna Leoussi, managing partner of SOLID HAVAS, will lead the partnership with HAVAS Red.

“Bigger, better, bolder and more borderless — that’s how HAVAS Red continues to grow each year,” opines James Wright, global CEO of HAVAS Red and global chairman of the HAVAS PR Network. “Entering into India and Africa last year was an important milestone for us, opening our way into very exciting regions.”. Now we are thrilled to increase our presence in Greece, where HAVAS colleagues already deliver fantastic, outcome-led work for iconic clients and look forward to bringing more robust PR and social support to keep driving the pace of innovation and excellence.

CEO of HAVAS Red Europe and UK Rachael Sansom noted: “We have continued to grow our commercials and profile across the region, amassing a stellar client base in Europe. SOLID HAVAS has been a terrific partner, and having them part of HAVAS Red will enable us to build and strengthen our value proposition across the region.”.

“We have been fortunate to work already with a great portfolio of clients across HAVAS in Greece and Europe, and this expansion represents an important milestone for us. With this new chapter, we are well set to be even more powerful and integrated partners for these clients on everything from social media to experiential to public relations,” said Ioanna Leoussi, managing partner of SOLID HAVAS.

Earlier this year, HAVAS Red announced its market entry in Japan and the Ivory Coast, its second office in Africa. The addition of Greece brings HAVAS Red’s presence to 20 markets, including Australia, China, Côte d’Ivoire, France, Germany, India, Indonesia, Italy, Japan, the Middle East (U.A.E., Saudi Arabia and Oman), the Philippines, Singapore, South Africa, Spain, the U.K., the U.S. and Vietnam.

For the second year running, HAVAS Red has continued to enjoy high growth and performance, earning it the title of Campaign’s Global PR Network of the Year and putting it in the shortlist for Global Agency of the Year in the PRWeek Global and PRWeek Purpose awards. Agency of the Year also crowned winners for the firm in Australia, India, the Middle East, Spain, and the U.S. The agencies are working with the likes of Toyota, Pernod Ricard, adidas, Domino’s, Far East Hospitality, Sun Life, Yuu, Merex Investment, Galderma, Sanofi, Novartis, the UK Department of Education, IKEA Foundation, Molson Coors, Meltwater, ManpowerGroup, UNICEF, Baddoo and Merck KGaA, Darmstadt, Germany, among other clients.

Launching in August 2024, the HAVAS Industry concept will be an integrated, strategic communications service crafted to help B2B clients drive meaningful connections with audiences across their value chain. Other global offerings include Peaks, award-winning multichannel executive branding support; SWAY by HAVAS Red, an end-to-end influencer marketing service; Red Impact, leveraging its ESG and sustainability expertise in one global offer; Health by HAVAS Red, a dedicated offering centered around health and wellness; and Red Connect, a B2B content marketing practice.