India TV to have 24×7 new stream on Paris 2024 Olympics across CTV; further consolidating the commitment of India TV in CTV-first content delivery. With this, India TV became the sole news channel in the country to offer first-hand coverage of the Olympic Games after its all-rounded coverage of ICC Men’s Cricket World Cup 2023 across its connected TV platforms.

This Olympics 24×7 stream service is going to provide nonstop coverage of the 2024 Olympics from on-ground coverage from Paris, real-time updates, exclusive athlete and coaches interviews, athlete’s life stories, behind-the-scenes insights, and highlighted moments.

According to Ritu Dhawan, managing director of India TV, “With our vision of CTV growth, we understand the requirements of the demanding audience. Along the same lines, we also understand the importance of the Olympics and its growing popularity among viewers. With this CTV first Olympics stream, we aim to bring the Olympics closer to viewers, allowing them to witness every triumph, every remarkable feat, and every moment of glory as it happens.”.

Top athletes like Neeraj Chopra in javelin, PV Sindhu in badminton, and Mirabai Chanu in weightlifting make India optimistic about strong participation at the Paris Olympics 2024. Eyeing its best-ever performance with 117 participants, India underlines its fast-growing prowess on the global sporting stage. “India House” will also be launched during the Paris 2024 Olympics as part of the celebration of Indian talent and progress in the Olympic movement. It would serve as a platform to highlight the cultural and sporting achievements of India and support young athletes.