The collection features first-fit, seamless, sports and sleep bras designed around everyday comfort, coverage and support.

Mumbai, 26th October 2026: Juliet Apparels, the Indian women’s innerwear and apparel brand, introduces Glow By Juliet, a dedicated innerwear collection for teenage girls, designed to meet their changing needs as they grow. With a focus on comfort, fit and coverage, the collection brings together everyday essentials suited to different routines and stages of growing up.

Finding a first bra that feels comfortable and fits well can be a new experience for many teenage girls. Glow By Juliet aims to make this transition easier with a range of styles, priced at ₹649 onwards, from first-fit bras for those new to innerwear to seamless options for everyday wear, sports bras for active routines and sleep bras for relaxation.

Designed with everyday needs in mind, the collection features soft, breathable fabrics, including cotton blends and stretch-friendly materials that feel comfortable against the skin. Double-layered front coverage and smooth finishes offer added coverage under clothing, while the range of first-fit, seamless, sports and sleep bras caters to different activities and preferences. The lightweight, easy-care designs are intended to fit seamlessly into school days, sports activities and time at home.

From finding the right fit for a favourite top to staying comfortable through a busy school day or an evening of unwinding, Glow By Juliet brings together styles that fit into the many moments of a teenage girl’s day. With seamless designs for a smooth finish under outfits, sports bras for days on the move and sleep bras for downtime, the collection makes room for different needs, activities and personal preferences. Designed to make everyday comfort feel effortless, Glow By Juliet brings a fresh, youthful approach to innerwear, where feeling comfortable and confident goes hand in hand.

With Glow By Juliet, Juliet Apparels expands its innerwear offering to address the specific needs of teenage girls. The collection recognises that innerwear preferences can change with age, activity and comfort needs, offering options beyond the first-fit stage and allowing young consumers to explore styles suited to their everyday routines.

Through this launch, Juliet Apparels continues to build on its experience in women’s innerwear, bringing its focus on functional design and everyday comfort to a younger audience.

About Juliet Apparels

Founded in 1976, Juliet Apparels is an Indian women’s innerwear and apparel brand with a portfolio spanning lingerie, nightwear and everyday apparel. The brand focuses on quality, comfort and functional design.

Website: https://julietindia.com

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