As India prepares to celebrate the festival of colors, lendingplate, a first-of-its-kind digital lending platform owned by Unifinz Capital India Limited (UCIL), has introduced its new Holi campaign, ‘Khushiyon Ke Rang Bina Rukawat Ke’. The campaign is an extension of lendingplate’s promise to never let financial limitations prevent individuals from living life’s most colorful moments.
Part of the Holi festivities, lendingplate has released a heart-wrenching but inspiring digital film of a grandmother and her grandson looking back on previous Holi celebrations. The little boy listens to his grandmother tell stories about how his late grandfather would gather the whole village together to celebrate the festival with pomp and pageantry. Wondering and motivated, the boy asks why they no longer celebrate Holi with the same fanfare.
The dialogue strikes a chord in the hearts of the parents, who have remained resistant because of budget constraints. The mother subtly presents the lendingplate app to the father, demonstrating how easily and speedily financial solutions can restore the lost magic of Holi.
The advertisement simply comes to a close on a lovely note with lendingplate – Khushiyon Ka Saathi”, reiterating the mission of the brand to enable celebrations without burdens of finance.
Kaushik Chatterjee, CEO, lendingplate, averred, “”Festivals in India are not merely about celebration but also a period of increased financial activity, with greater spending on gifts, home improvements, and vacations. Financial difficulties sometimes mar the festive mood. At lendingplate, we are committed to filling this gap with speedy, easy personal loans that enable people to celebrate without worrying.”. With our festive deals that are so alluring, instant disbursals, and convenient repayment plans, we make sure that financial constraints never come in the way of happiness. Our campaign, ‘Khushiyon Ke Rang Bina Rukawat Ke’, symbolizes this pledge—allowing hassle-free celebrations and instilling financial confidence in the festive season.”
Ankur Koul, Chief Marketing Officer, lendingplate, added, “Holi is a festival of coming together and celebrating joy, togetherness, and the bright colors of life. With ‘Khushiyon Ke Rang Bina Rukawat Ke,’ the intention was to make a campaign that captures the spirit of celebration without interruptions. The thought process was to portray how timely money can assist in fully enjoying special moments without stress. It’s about understanding the small but significant ways in which financial freedom can make a worry-free and delightful festive experience possible.”.
Holi is a festival of happiness and unity, and lendingplate facilitates celebrations to be ‘Bina Rukawat Ke’ with hassle-free financial solutions. Providing unsecured personal loans of up to ₹2,50,000 with convenient tenures of up to 15 months, the platform benefits salaried individuals, millennials, and low-credit history individuals. With 100% digital experience, real-time checks, and instant loan offers, lendingplate offers quick and easy access to credit. Trusted by users nationwide, the brand has over 6 million app downloads with 4.3 ratings.