Supertron Electronics Pvt. Ltd. has been appointed as the official distributor for Lexar Electronics in India. Recently, Lexar has made an announcement regarding the appointing of Supertron as the official distributor. With this strategic partnership, Lexar intends to widen their sales and distribution network throughout India and ensure the accessibility of their products regardless of location. Under this partnership, Supertron Electronics will deal Lexar’s widely known range of consumer and enterprise products such as pen drives, portable SSDs, microSD cards, internal SSDs, and DRAM modules.

To meet the immediate need for high-performance data storage and transfer solutions required by the Indian memory market, Lexar’s portfolio boasts a versatile catalog of memory and storage solutions. The partnership with Supertron Electronics works best for Lexar in terms of utilizing the existing market as Lexar is known to deliver quality innovative solutions, thus reinforcing Supertron’s pending demand.

Commenting on the announcement, Fissal Oubida, General Manager – India, Middle East, and Africa, Lexar, said, “Supertron Electronics allows Lexar to readily serve the northern, eastern and southern parts of the country which have been Lexar markets without presence”