Association brings one of India’s leading fashion and lifestyle retailers to The Icon, strengthening its premium retail proposition

Delhi-NCR, India: Bhumika Realty, the real estate arm of Bhumika Group, has announced the signing of Lifestyle for a 24,000 sq. ft. anchor store at The Icon, Faridabad. Spread across the ground and first levels, the store will bring one of India’s leading fashion and lifestyle retail destinations to the city.

Part of the Dubai-based Landmark Group, Lifestyle operates across 8 countries with 170+ stores and has established itself as a leading fashion and lifestyle destination. In India, Lifestyle has 77+ stores across 44 cities, offering more than 300 international brands across fashion, footwear, beauty and accessories.

The association further strengthens the retail proposition at The Icon, Bhumika Realty’s flagship mixed-use development in Faridabad, which brings together premium retail, entertainment, hospitality and residences.

Uddhav Poddar, CMD, Bhumika Group, said, “Faridabad is evolving into an important consumption and retail market within the NCR, with consumers increasingly looking for leading brands and quality experiences closer to home. Bringing Lifestyle to The Icon is an important addition to our retail mix and reinforces our vision of creating a destination that combines leading retail, entertainment and hospitality. Along with PVR INOX, Lifestyle further strengthens the brand ecosystem we are building at The Icon.”

The Icon has also announced a 25,000 sq. ft. multiscreen multiplex by PVR INOX, further strengthening its entertainment offering.

Located on NH-19, Delhi-Mathura Road, Sector 27A, Faridabad, The Icon is designed by Bentel Associates, South Africa, and is being developed as an integrated destination combining premium retail, entertainment, hospitality and residences.

About Bhumika Realty

Bhumika Realty is the real estate arm of Bhumika Group, with a portfolio spanning retail, commercial, hospitality and residential developments. The company focuses on creating integrated, destination-led developments across high-growth markets in India.