Lakmé Turns After-Hours Into Playtime with the Crayon Café

Lakmé Turns After-Hours Into Playtime with the Crayon Café

ByMauveSep 8, 20265 min read

With The Crayon Café, Lakmé transforms the launch of its new 9to5 Forever Matte Lip Crayon into an immersive celebration of colour, creativity and the increasingly important art of switching off. There is something wonderfully nostalgic about picking up a crayon without having to create anything “perfect.” No deadlines,…

Shoppers Stop Brings Swiss Watchmaking’s Heritage to India with…

Shoppers Stop Brings Swiss Watchmaking’s Heritage to India with…

ByMauveSep 7, 20266 min read

As Indian consumers increasingly look for timepieces that carry heritage, craftsmanship and individuality, Shoppers Stop expands its premium watch portfolio with two distinctive Swiss names. In luxury,…

Sheikh Rashid Dubai, Sheikh Mohammed Dubai, history of Dubai, Dubai development, Dubai transformation, Dubai business strategy, Dubai luxury, Dubai infrastructure

How Sheikh Rashid and Sheikh Mohammed Shaped Dubai Into…

ByMauveSep 1, 20266 min read

There was a time when Dubai’s skyline was not punctuated by glass towers, its roads were not filled with supercars, and its name was not synonymous with…

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Happened Over Coffee by Mauve: Understanding the Dental Industry…

ByMauveSep 1, 20264 min read

What happens when a conversation moves beyond the business and into the industry, the city, and the changing landscape around it? That is exactly what Happened Over…

Apsara Celebrates Raksha Bandhan With Creativity & Inclusion

Apsara Celebrates Raksha Bandhan With Creativity & Inclusion

ByMauveAug 29, 20264 min read

With handwritten letters, handmade rakhis and a little help from pencils and pens, Apsara brings children together through an initiative rooted in inclusion, expression and the simple…

Never Kraus My Sister: The Beautiful Chaos of Sisterhood,…

Never Kraus My Sister: The Beautiful Chaos of Sisterhood,…

ByMauveAug 29, 20264 min read

Raksha Bandhan may be over, but if there is one relationship that doesn’t need a festival to prove its loyalty, it is sisterhood. She will steal your…