basmati rice

India Gate Basmati Rice Unveils Bold OOH Campaign with…

ByMauveFeb 6, 20255 min read

KRBL’s iconic India Gate Basmati Rice is creating waves with a high-impact Out-of-Home(OOH) campaign that was launched like a movie premiere. Spanning multiple metro and key cities, the campaign combinescreativity, technology, and cultural relevance to celebrate the brand’s transformation with style and flair. From teasing audienceswith intrigue to delivering…

eye care

Dr Agarwals Eye Hospital Launches TVC with Sachin &…

ByMauveFeb 6, 20252 min read

Dr Agarwals Eye Hospital releases new television commercial (TVC) featuring cricket legends Sachin Tendulkar and Glenn McGrath. The commercial aims to inform viewers about importance of regular…

eros

Immerso & Everdome Partner to Revolutionize Entertainment in the…

ByMauveFeb 5, 20253 min read

Immerso, an Eros Innovation company- home to Eros Media and Eros Now, and a global leader in AI innovation and intellectual property (IP), has joined forces with…

startup

India’s Green Startups: Pioneering Sustainability Through Innovation

ByMauveFeb 5, 20253 min read

India’s Green Startups, a book co-authored by Jayant Sinha, former Union Minister of State for Finance and Civil Aviation, and Sandiip Bhammer, Founder and Managing Partner of…

sports

Building a Sports-Forward India: Challenges and the Road Ahead

ByMauveFeb 4, 20254 min read

What are the key challenges in Indian sport development? While we have seen a growing intent to take sports to the centre stage in India’s progress, a…

maha kumbh

Santoor’s Impactful OOH Campaign Shines at Maha Kumbh 2025

ByMauveFeb 4, 20253 min read

The Maha Kumbh, known for being one of the largest spiritual congregations in the world, became the stage for an extraordinary Out-of-Home (OOH) campaign by Laqshya Media…