Mastering Digital Crisis Management: From Response to Resilience

Mastering Digital Crisis Management: From Response to Resilience

ByMauveSep 5, 20245 min read

Crises unravel these days at the speed of a tweet. In this modern, fast-paced digital landscape, and most often when least expected, even one misstep threatens to go viral and sets off a firestorm of public scrutiny. The instinctive reflex is to put out the fire. True mastery, though,…

Amrita Asrani Appointed CMO at Amway After Notable Industry…

Amrita Asrani Appointed CMO at Amway After Notable Industry…

ByMauveSep 5, 20241 min read

Indeed, Amrita Asrani has been appointed Chief Marketing Officer at Amway, according to her updated LinkedIn profile. In her nearly four-year tenure with Reckitt, Asrani worked with…

Google Faces New Antitrust Trial Over Ad Tech Dominance

Google Faces New Antitrust Trial Over Ad Tech Dominance

ByMauveSep 5, 20243 min read

Next week, Alphabet’s Google will also go on trial for a second antitrust case, where the advertising monetisation system of the company will be challenged by the…

Indus Valley Unveils Herbal Hair Care Pastes with 24+…

Indus Valley Unveils Herbal Hair Care Pastes with 24+…

ByMauveSep 5, 20243 min read

Indus Valley, a pioneer in organic and natural beauty products, is thrilled to unveil its luxurious range of Ready-to-Use Pastes, meticulously crafted to offer effortless and effective…

Future of Digital Monetization: Trends, Challenges, and Innovations

Future of Digital Monetization: Trends, Challenges, and Innovations

ByMauveSep 5, 20246 min read

Digital publishing is on the cusp of a seismic shift. New content platforms-streaming services, social media, podcasts, and short-form video apps-are changing the paradigm of how people…

“Neha Garg Joins EXL to Lead Employer Branding &…

“Neha Garg Joins EXL to Lead Employer Branding &…

ByMauveSep 5, 20242 min read

Neha Garg joined EXL as an expert in EMPLOYER BRANDING , COMMUNICATIONS She would handle communications: B2B and B2C communications, executive branding, industry partnerships, ESG, talent marketing,…