Propagate India, Publicis Groupe India’s full-stack digital agency, has elevated Parikshit Bhattaccharya to the role of Chief Creative Officer (CCO), expanding upon his current remit as CCO of BBH India. He will continue to report to Paritosh Srivastava, CEO of Saatchi & Saatchi India, BBH India and Propagate India.

Propagate India is committed to delivering platform-first solutions, nurturing audience-first thinking, and creating an ideas-first culture by integrating data and creativity. In his expanded mandate, Parikshit will drive the agency’s creative vision, sharpen its digital craft and shape a culture that raises the ambition and impact of work across brands and platforms.

With over two decades of experience across top creative agencies, Parikshit is known for a creative philosophy that brings together sharp strategy, platform-native thinking and a deep respect for craft. His form-bending body of work includes many world-first digital utilities and experiences. His work for Garnier’s ‘Bassi vs Garnier Men Facewash’ won a Cannes Lions earlier this year, and he has Grand Prix wins across all Cannes shows – Cannes Lions, Dubai Lynx, and Spikes Asia.

Paritosh Srivastava, CEO, Saatchi & Saatchi India, BBH India, and Propagate India, said, “Propagate is entering an accelerated phase of growth, and Parikshit’s expanded role further fortifies our creative leadership at a time when the market demands transformative digital thinking. His strategic clarity, creative audacity and digital acumen will be instrumental as we scale our ambition and deliver business outcomes through digital experiences and narratives.”

Parikshit Bhattaccharya, Chief Creative Officer, BBH India & Propagate India, added, “I am extremely grateful for the opportunity to craft the creative vision of Propagate in India. I look forward to collaborating with such a stellar team to help brands create serious cultural capital.”