Divine Solitaires, a certified diamond solitaire jewellery brand, presents once again The Solitaire Festival of India (TSFI) for the third time in 2024. This time actress Vaani Kapoor has been roped in as its brand ambassador.

She is an actress known for some of her iconic films like War, Shuddh Desi Romance, and Befikre. The event will get further glamour added by actress Vaani Kapoor as a youth icon with star power. With 8 million followers on Instagram, she will definitely make the campaign a popular topic.

It will be hosted from August 1 to August 31 in over 200 partner jeweller stores and Divine Solitaire’s online store, which showcases solitaire collections by some of the finest diamantaires in India. Customers across various states in India can view and indulge in stunning collections of solitaire jewellery pieces in their respective cities and online during the month.

It comes with an added incentive of assured gifts on every purchase of diamond solitaire jewellery to valued customers. In fact, each purchase would come with coupons for the weekly lucky draws slated for August 11, 17, and 24, where exciting prizes—iPhones to Alto cars—will be given away. The climax of this festival is going to be a bumper draw on September 4, wherein one lucky winner will drive away in a luxurious XUV 700, and other winners take home additional prizes.

“The festive and wedding season is just around the corner and for our partners and customers, there is no better time than August and no better opportunity than TSFI to invest in diamond solitaire jewellery.”. Not only will our customers get to see, feel, and buy the best quality diamond solitaires, but each with 8 hearts and arrows, and get a chance to win some fabulous prizes!” said Jignesh Mehta, founder of Divine Solitaires.

While the 2023 edition of TSFI witnessed a massive 600% jump in footfalls over the previous year, this year it would be partner jewellers like Senco Gold, Ranka Jewellers, and Reliance Retail eyeing to break that record again.

Divine Solitaires will spearhead a slew of pan-India marketing initiatives to spread awareness about the TFSI 2024 campaign across more than 100 cities. These would also include regional newspaper ads for reaching out, effective radio campaigns, and cinema ads across theatres in the country for a period of seven days. Divine Solitaires is organizing a live draw event on August 11 across Facebook and Instagram, making things interactive and engaging audiences from all over the country with the excitement of the draw right on their screens. It shall provide an initiative for community spirit and participation, thus making the festival experience richer.