Promo Link:

https://www.instagram.com/reel/Db3Xw4GheBH/?utm_source=ig_web_copy_link&igsh=

MzRlODBiNWFlZA==

13th August 2026, Mumbai: Legendary Amitabh Bachchan returns to India’s biggest quiz
show, Kaun Banega Crorepati, on 10th August, on Sony Entertainment Television (SET) and
Sony LIV. SET now launches an absolute entertainer rap anthem to its theme ‘Sochna
Padgea’ featuring the megastar himself in a bold pop-culture avatar. The video spotlights
the cine icon in a never-seen-before look, delivering a sleek, swag-filled rap anthem.
Dressed in a statement white fur coat, oversized dark sunglasses, layered gold chains, and a
geometric hoodie, the iconic host exudes pure swagger as he walks through illuminated
corridors and sits on a chandelier-lit throne. Fusing his legendary baritone with a
contemporary beat, Big B delivers a crisp, powerful message: “Yeh KBC hai, yahan sochna
padega pyaro…” Known for redefining every role he takes on, Amitabh Bachchan brings his
unmatched charisma, legendary presence and signature style to the rap track that brings
this season’s anthem to life.
Conceptualised as a part of the season’s theme celebrating applied intelligence, proving that
while facts are everywhere in our pockets, true winning power belongs to those who think
on their feet and apply knowledge. Through ‘Sochna Padega’, Kaun Banega Crorepati
continues to inspire audiences to trust their knowledge and seize opportunities with
confidence. Amitabh Bachchan’s rap brings this thought to life refreshingly and
unexpectedly, making it a campaign sure to stay with audiences long after the music ends.