Ammy Virk and Tania Join Netplus Broadband, Bringing a…

Ammy Virk and Tania Join Netplus Broadband, Bringing a…

ByMauveOct 19, 20264 min read

With three new ad films and the campaign ‘Family ki jo bhi ho demand, Netplus hazir on command’, the broadband brand is placing entertainment, connectivity and everyday convenience at the heart of the modern North Indian home. The modern home is no longer defined by its four walls alone.…

Beyond Crypto: Bybit’s Next Move Is to Build a…

Beyond Crypto: Bybit’s Next Move Is to Build a…

ByMauveOct 15, 20267 min read

From US stock trading and tokenised equities to payments and AI-powered tools, Bybit is expanding its ambitions beyond cryptocurrency as CEO Ben Zhou outlines the company’s next…

India’s CTV and FAST Industry Moves Towards a Common…

India’s CTV and FAST Industry Moves Towards a Common…

ByMauveOct 15, 20266 min read

The proposed India CTV & FAST Council has opened an Expression of Interest for organisations to help shape industry standards, advertising transparency, audience measurement and governance, with…

This Diwali, Gold Gets Personal: Aspect Bullion & Refinery…

This Diwali, Gold Gets Personal: Aspect Bullion & Refinery…

ByMauveOct 14, 20265 min read

With its month-long India’s Biggest Gold Fest, running from October 11 to November 11, 2026, the brand combines festive gold buying with personalised coins and bars through…

I Forgot How Good It Feels to Simply Be.…

I Forgot How Good It Feels to Simply Be.…

Bypriya lalwaniOct 13, 20264 min read

By Priya Lalwani | Founder & Editor, The Mauve Somewhere along the way, between building a business, meeting deadlines and constantly thinking about what comes next, I…

Google Maps Reveals the Biggest Global Food Trends of…

Google Maps Reveals the Biggest Global Food Trends of…

ByMauveOct 10, 20269 min read

Frozen yoghurt is making a comeback, matcha continues its global ascent, and crispy comfort foods are drawing curious diners. Google Maps’ first Fan-Favorite Dining List offers a…