When Dior Thanked Jaipur: A Global Tribute to India’s…

When Dior Thanked Jaipur: A Global Tribute to India’s…

Bypriya lalwaniAug 13, 20263 min read

Luxury has always travelled across cultures. It borrows, interprets and reimagines. But in an era where conversations around cultural ownership have become louder than ever, admiration without acknowledgement is no longer enough. Dior’s Tribute to Jaipur Goes Beyond Jewellery Just weeks after Prada found itself at the centre of…

Cheemo by Metro: Gift Her Something Special This Rakhi

Cheemo by Metro: Gift Her Something Special This Rakhi

ByMauveAug 13, 20262 min read

Rakhi comes with its familiar rituals, tying the thread, sharing a box of laddoos and spending time together. But finding a gift that feels a little more…

Zydus’ ‘Liver Ki Suno’ Campaign

Zydus’ ‘Liver Ki Suno’ Campaign

ByMauveAug 13, 20263 min read

Building on the momentum of Zydus Lifesciences Limited’s #LiverKiSuno campaign, TheSmallBigIdea(TSBI) scripted and produced an influencer-led initiative featuring actors Vivek Dahiya and SanaMakbul. The initiative takes the campaign’s core message to digital audiences through relatable,…

Felix Plaza’s Independence Day: Feathers of Freedom

Felix Plaza’s Independence Day: Feathers of Freedom

ByMauveAug 13, 20263 min read

 Felix Plaza, Gurugram’s emerging retail and lifestyle destination, is celebrating Independence Day with ‘Feathers of Freedom’, a campaign centred on the spirit of freedom, community and celebration. Located in…

Yuki Launches Sushi Push-Pops, Making Sushi a Little More…

Yuki Launches Sushi Push-Pops, Making Sushi a Little More…

ByMauveAug 13, 20261 min read

Sushi just got a playful new makeover at Yuki Pan Asian Kitchen & Bar. The restaurant has introduced its new Sushi Push-Pops, a fun, fuss-free take on the Japanese…

Aspect Bullion: #KhushiyaanWrappedinGold Festive Launch

Aspect Bullion: #KhushiyaanWrappedinGold Festive Launch

ByMauveAug 13, 20264 min read

As India’s festive season begins, Aspect Bullion & Refinery has unveiled its exclusive festive gifting collection, featuring an elegant range of gold and silver products designed to…