Beyond Recovery: HydraSure Wants to Make Hydration India’s Next…

Beyond Recovery: HydraSure Wants to Make Hydration India’s Next…

ByMauveOct 15, 20267 min read

Antila Lifesciences launches its consumer hydration brand nationwide, looking to move ORS beyond its traditional association with illness through convenient formats, contemporary flavours and an expanding product pipeline. Hydration has long been associated with the simplest of daily necessities, yet the products designed to replenish the body’s fluids are…

Garba Glam, Sorted: 4 Colorbar Essentials to Add to…

Garba Glam, Sorted: 4 Colorbar Essentials to Add to…

ByMauveOct 14, 20265 min read

From a luminous, skin-like base to statement lips that carry you from daytime festivities to late-night Garba, these Colorbar picks make a case for a festive beauty…

Seven Decades in Beauty, One New Vision: HRI Unveils…

Seven Decades in Beauty, One New Vision: HRI Unveils…

ByMauveOct 14, 20266 min read

From household names such as Vasmol and Florozone to contemporary beauty brands Streax and Streax Professional, Hygienic Research Institute refreshes its corporate identity as it looks towards…

Fashion’s Next Big Essential Is Comfort. Shivaan Seth Is…

Fashion’s Next Big Essential Is Comfort. Shivaan Seth Is…

ByMauveOct 14, 20266 min read

From fintech and data analytics to garment manufacturing, the founder of Better Basics is bringing together two seemingly different worlds to build an Indian D2C loungewear brand…

The Skin Diagnosis Era Is Here: Hitaysh Dhingraa on…

The Skin Diagnosis Era Is Here: Hitaysh Dhingraa on…

ByMauveOct 14, 202618 min read

In an industry obsessed with miracle ingredients, immaculate packaging and ten-step routines, EVERQ founder Hitaysh Dhingraa is making a case for something far more fundamental: understanding your…

38 Years of Making Creators, Not Just Designers: JD…

38 Years of Making Creators, Not Just Designers: JD…

ByMauveOct 14, 20265 min read

From a family vision established in 1988 to a growing ecosystem of nine brands and a network of over 45,000 alumni, JD Institute marks a milestone shaped…