From trying on her mother’s makeup as a child to building a beauty brand of her own, Digangana Suryavanshi’s latest chapter is rooted in a familiar idea: Indian beauty has never really had just one face. Indian beauty has always been a conversation between generations. There is the kajal…
Medusa Beverages’ Raksha Bandhan campaign taps into a simple truth about modern celebrations: the moments we remember rarely arrive wrapped in a box. There is something wonderfully…
There is a particular kind of internet magic that no brand brief can manufacture. It begins with one slightly unexpected moment, gets picked up by creators, mutates…
Raksha Bandhan may have come and gone, but the sentiment behind the festival rarely disappears with the last mithai. This year, Sri Jagdamba Pearls chose to look…
From playful proportions and statement tailoring to ruched dresses and denim with a twist, MAX&Co. brings together an edit for the woman who is very particular about…
The new Indian design house makes its debut with 925 sterling silver, clean silhouettes and a proposition that feels increasingly relevant: jewellery you don’t save for an…
