timex

The Internet Is Recreating the ’80s. Timex Was Already…

ByMauveSep 19, 20264 min read

The ’80s are officially having their Instagram moment. From big hair and retro fits to AI-generated throwbacks, everyone suddenly wants to know what their ’80s alter ego would look like. But while the internet needs a prompt to go back in time, Timex simply needs a watch. Bringing its…

THE new language of beauty

The New Language of Beauty Is Science

Bypriya lalwaniSep 18, 20267 min read

In conversation with Kaksha Patel, Co-Founder, Dermis Oracle Interview by Priya Lalwani Beauty is becoming increasingly intelligent. For the modern Indian consumer, skincare is no longer simply…

The Mauve Fashion Bookshelf

The Mauve Fashion Bookshelf

Bypriya lalwaniSep 17, 20269 min read

15 Books Every Fashion Lover Should Know Fashion is more than what we wear. It is history, identity, business, craftsmanship, culture and, sometimes, a reflection of the…

The Science of Restoration : Eugenix

The Science of Restoration : Eugenix

Bypriya lalwaniSep 17, 20269 min read

Inside Eugenix’s Vision for the Future of Hair For Eugenix founders Dr. Pradeep Sethi and Dr. Arika Bansal, hair restoration is not simply about replacing what has…

The Art of Happy Living: Bhawna Agrawal on Finding…

The Art of Happy Living: Bhawna Agrawal on Finding…

Bypriya lalwaniSep 17, 20264 min read

What if happiness doesn’t have to be complicated? In a world that often equates happiness with bigger achievements, better lifestyles and constantly chasing the next milestone, perhaps…

Nihar Naturals launches a new campaign for Bihar, with…

Nihar Naturals launches a new campaign for Bihar, with…

ByMauveSep 17, 20264 min read

The brand’s new campaign created specifically for Bihar celebrates the aspirations and hair careneeds of women in the state Campaign link: YouTube | Kaala Teeka by Nihar…