CoinSwitch Partners with TMKOC for Crypto Awareness

CoinSwitch Partners with TMKOC for Crypto Awareness

ByMauveMay 19, 20262 min read

CoinSwitch, India’s largest crypto trading and investing platform, went on-airwith its brand integration on Saturday with Taarak Mehta Ka Ooltah Chashmah (TMKOC), one ofIndia’s longest-running and most-watched television shows. The integration is part of a larger effortto strengthen mainstream awareness and trust around crypto across Indian households as the…

Yianni Tsapatori Joins Blown Salon Chain

Yianni Tsapatori Joins Blown Salon Chain

ByMauveMay 18, 20265 min read

Founded by Menaka Bhandary, Blown began as India’s first salon and wine bar concept, a bold, industry-disrupting idea that merged luxury beauty services with social leisure. At…

Mount Everest Breweries Expands into Andhra Pradesh

Mount Everest Breweries Expands into Andhra Pradesh

ByMauveMay 18, 20264 min read

Mount Everest Breweries Ltd (MEBL), one of India’s fastest-growing breweries and a part of the Associated Kedia Group, has announced its entry into Andhra Pradesh, marking its…

“The Next Global Virus Panic?” — What People Are…

“The Next Global Virus Panic?” — What People Are…

Bykhizra khanMay 15, 20266 min read

For the last few weeks, one word has quietly started appearing across headlines, social media reels, YouTube thumbnails, and WhatsApp forwards — Hantavirus.The fear spread fast. Some…

Xavier Prabhu Named in Campaign APAC Over 50 List

Xavier Prabhu Named in Campaign APAC Over 50 List

ByMauveMay 14, 20263 min read

Xavier Prabhu, Founder & Chairman of PRHUB, one of India’sleading independent, full-services PR/integrated communication firms has made it to Campaign Asia’s Over 50 listwinners for 2026. The…

Fabindia Celebrates Wedding Season with Summer ’26

Fabindia Celebrates Wedding Season with Summer ’26

ByMauveMay 14, 20264 min read

This wedding season, Fabindia presents Summer’26 Wedding Stories, a thoughtfully curated celebration of timeless craftsmanship, effortless elegance, and the beauty of meaningful connections. Rooted in the spirit of #YehHaiRishtonKiBaraat, the…