KFC carryminati

KFC taps creators, culture and value to win Gen…

ByMauveJul 27, 20266 min read

From CarryMinati collaborations and humour-led campaigns to affordable menu innovation and digital-first engagement, KFC India is reshaping its marketing strategy to stay culturally relevant for Gen Z consumers. KFC India is rewriting its marketing playbook as it competes for the attention of Gen Z consumers, leaning heavily on creator…

KFC Singapore Appoints Jaslyn Lam as New Marketing Director

KFC Singapore Appoints Jaslyn Lam as New Marketing Director

ByMauveSep 19, 20241 min read

KFC Singapore has appointed Jaslyn Lam as the new Marketing Director. She said on LinkedIn: “There’s so much joy in fried chicken, and as much of a…

KFC Launches K-POP: Bringing Korean Flavors to India

KFC Launches K-POP: Bringing Korean Flavors to India

ByMauveJul 8, 20242 min read

In India, there is a growing adoration for K-wave, or hallyu, in everything from food to performances to music to fashion. And with the arrival of the…

KFC Teams Up with BGMI for Exclusive Gaming Rewards

KFC Teams Up with BGMI for Exclusive Gaming Rewards

ByMauveJul 6, 20243 min read

This summer, it’s going to be ‘Winner Winner Chicken Lunch’ for every player of BATTLEGROUNDS MOBILE INDIA, as KFC India partners with KRAFTON, India, for a crispy,…