This summer, it’s going to be ‘Winner Winner Chicken Lunch’ for every player of BATTLEGROUNDS MOBILE INDIA, as KFC India partners with KRAFTON, India, for a crispy, crunchy, finger clickin’ good association.

This limited-time association brings with itself the chance where chicken lovers and gamers will indeed be treated to a crunchy treat in their upcoming KFC Zinger Box. An exciting in-game BGMI reward will await those who buy it.

The strategic tie-up together brings two of the top passion points for a Gen-Zer: food and gaming. The move comes when gaming is increasingly going to be more popular in the eyes of young Indians; at the same time, the audience base is projected to grow to 750 million users by the year 2025.

Using the KFC Zinger Box, consumers will be able to treat their taste buds to finger lickin’ good crispy chicken, with special rewards in-game. Priced at Rs.299/- for Dine In or Takeaway, the box includes KFC favourites from their menu, such as the Classic Zinger Burger and 2-piece Hot Wings, paired with fries and a refreshing drink.

Inside, find a unique code that can be unlocked on the BGMI website. Through this exclusive code, fans stand a chance to collect exciting rewards like parachutes, bags, hats, jackets, and more to further enhance gameplay with friends.

Aparna Bhawal, Chief Marketing Officer, KFC India, added, “KFC is a brand with culture at its core.”. We’re always on the lookout for partnerships that are unique, innovative, and culturally relevant. So, basically, this idea of a tie-up was born when recently we launched the KFC Lunch Special. So, we thought, why not give it a KFC twist and do that over lunch? We are like, gamers are times celebratory of a win with ‘Winner Winner Chicken Dinner.’ As soon as we laid our eyes on this opportunity, we knew that we had an epic partnership in hand, and truly believed that our Gen-Z consumer was going to find this finger-clickin’ good! “While gaming continues to engage an ever-growing audience in India, this association with KFC creates a compelling proposition for our gamers. This partnership not only enhances the gaming experience but also underlines how committed we are as a brand to creating unique, immersive experiences for our players,” said Seddharth Merrotra, head of business development, KRAFTON, India.

Where BGMI is a super brand in its niche, and KFC is a super brand in its niche, their collaboration would not be termed as collaboration, but a memorable journey of every bite and all moments of gaming coming together to create a new way of fan engagement in favorite activities. Consumers can redeem their exclusive in-game KFC rewards by scanning the QR code available with the purchase of the KFC Zinger Box or logging in towww.battlegroundsmobileindia.com/redeem. The KFC Zinger Box with BGMI rewards will be available in restaurants across Bangalore, Chennai, Hyderabad, Kolkata, Mumbai, New Delhi, and Pune till August 30, 2024 only.