Govt Mandates 30-Second Anti-Tobacco Ads for OTT Content with…

Govt Mandates 30-Second Anti-Tobacco Ads for OTT Content with…

ByMauveSep 23, 20241 min read

The Union Health Ministry has asked the inclusion of “non-skippable” anti-tobacco health spots with a minimum of 30 seconds, along with a 20-second audio-visual disclaimer about tobacco’s harmful effects, when content starts streaming on OTT platforms. The ministry also released draft amendments that were intended to tighten anti-tobacco rules…

Coldplay Mumbai Concert Ticket Sale Crashes BookMyShow, Fans Frustrated

Coldplay Mumbai Concert Ticket Sale Crashes BookMyShow, Fans Frustrated

ByMauveSep 23, 20241 min read

Mumbai concert ticket sale for Coldplay’s Music Of The Spheres World Tour is set to go live. Just seconds before the sale was to begin, BookMyShow crashes.…

Retail Media in India: Rapid Growth Driven by Criteo-Swiggy…

Retail Media in India: Rapid Growth Driven by Criteo-Swiggy…

ByMauveSep 23, 20245 min read

Retail media includes the practice of advertising within the ecosystem of a retailer, often meaning any ads displayed on the website, app, or even in their physical…

Talented Launches ‘Early’ to Redefine Start-Up Marketing Strategy

Talented Launches ‘Early’ to Redefine Start-Up Marketing Strategy

ByMauveSep 23, 20244 min read

Gautam Reghunath and PG Aditiya’s advertising agency Talented announced their ‘Grid of Companies’ in 2023 when they launched The New Thing. Co-founder Meghana Bhat represented the agency…

Court Halts Apollo Tyres Ad for Disparaging CEAT in…

Court Halts Apollo Tyres Ad for Disparaging CEAT in…

ByMauveSep 21, 20242 min read

It decreed an injunction dated September 12 against Apollo Tyres from broadcasting an advertisement that “denigrates and disparages” CEAT. Initially, two Mahindra Thar SUVs were appearing in…

Anupama Chopra Launches FC Studios for Long-Form Storytelling on…

Anupama Chopra Launches FC Studios for Long-Form Storytelling on…

ByMauveSep 21, 20245 min read

In July, the well-known film rating and interview, Film Companion, went silent. The website had its standalone play in FC Studios—an in-house speciality division for long-form storytelling.…