Tropical Agrosystem (India) Pvt. Ltd., a market leader in India’s crop care and plant nutrition sector, has launched a strong new movement to empower farmers and promote sustainable agriculture towards long-term food security. By launching its countrywide campaign, #SawalKalKaHai, the company aims to drive eco-friendly cultivation practices while urging consumers to make informed, responsible food choices that work for people and the planet as well.
Along with the overall message, “The question is not just about today, but every tomorrow,” the campaign emphasizes the imperative for safeguarding soil health, maintaining ecological balance, and ensuring the future of food systems. The campaign appeals to farmers and consumers alike to join hands and own responsibility—reminding us that sustainability starts in the soil and ends on our plates.
The #SawalKalKaHai campaign hopes to increase understanding of how daily food decisions are embedded within farm practices and to initiate a national dialogue on sustainable food systems. Through a personal emotional narrative and powerful “Food to Farm” story, the campaign film follows the path of food—from the earth to the table—showing how knowledge-driven choices can influence people’s, families’, and the planet’s health, from a lunchbox for a child to a family meal.
The two-minute short film starts with a familiar question being heard in Indian kitchens — “Khaane Mein Kya Hai? ” (What’s on the menu?)—and tracks a mother as she starts choosing better for her child by substituting unhealthy food with healthier choices. The story highlights that this question is not only asked today but will also be repeated tomorrow. It then then cuts to a farm, where Tropical Argo’s sustainable agronomic solutions—from seed treatment to post-harvest—are assisting farmers in producing superior, healthier food options for the consumer.
The film strongly emphasizes the role that today’s decisions play in determining tomorrow’s food environment. “At Tropical Agro, we believe sustainability is not just a buzzword—it’s a responsibility,” said V. K. Jhaver, Founder of Tropical Agrosystem (India) Pvt. Ltd. “#SawalKalKaHai campaign is our call to action – for both consumers in cities and farmers everywhere – to make mindful choices that will create a better tomorrow. We are dedicated to advocating for practices that safeguard our world’s health, our food system, and farmers’ livelihoods across India. This is more than a campaign—it’s the start of an extended movement that will motivate millions to come.”
Chandrika Rodrigues, General Manager – Branding & Communication, Tropical Agrosystem (India) Pvt. Ltd added, “Sustainability is the core of all that we do. Through #SawalKalKaHai, we want to fill in the chasm between the rural farms and what actually finds its way to urban consumers’ plates. By igniting awareness and emotional connection, we’re cultivating a movement towards healthier, stronger food ecosystem
Embracing the success of previous campaigns like the documentaries Jai Jawan Jaivik Kisan and Jiyo aur Jeene Do, this campaign reiterates Tropical Agro’s mission to change the course of the future for agriculture— through promoting sustainable agriculture and mindful consumption today, for a prosperous tomorrow.
Here is the campaign link for your reference: https://youtu.be/nPK2i8It7l4
Tropical Agro has become one of the fastest-growing agri-input firms in India. The company, which has an annual turnover of about USD 200 million, has a complete range of chemical, biological, and organic products—placed among the top two Indian players in the business.
Tropical Agro’s increasing emphasis on sustainability is also evident in the rising proportion of its biological and organic products, currently representing 20% of its portfolio. In addition to its complete range across seed treatment, crop protection, plant nutrition, and post-harvest categories, the organization proactively trains farmers to practice responsible use of chemical inputs. This new effort enhances such larger efforts aimed at improving soil health, farm productivity, and climate change resilience.
True to its mission of innovation, Tropical Agro has brought forth patent-protected solutions like Tag Stem Lee and Tag Proxy, among other cutting-edge products that guard crops while rejuvenating the soil.
