AuraCam, the flagship camphor and wellness brand from SVD PineChem, has announced a new digital campaign in partnership with actor and spiritual podcaster Preetika Rao. This year-long creative collaboration aims to bridge the gap between time-honored Indian traditions and modern mindful living.
Camphor has always held a special place in Indian homes, evoking cherished memories, sacred traditions, and everyday rituals. By teaming up with Preetika Rao—known for her work in entertainment and her genuine interest in spirituality—AuraCam is set to redefine how contemporary households perceive and use camphor.
A Natural Fit for Mindful Living
Preetika Rao’s deep inclination toward traditional practices and her appreciation for the role of natural elements in everyday spaces make her the ideal face for the AuraCam digital initiative.
With a 60-year legacy in the camphor and pine chemicals industry, SVD PineChem brings deep manufacturing expertise to its consumer brand, AuraCam. The brand offers a curated and innovative portfolio of:
- Pure camphor puja essentials
- Fragrance-led lifestyle wellness products
- Modern aromatherapy solutions
Moving beyond the conventional view of camphor strictly as a temple ritual item, AuraCam highlights its relevance in modern lifestyles. The brand’s product range is intentionally designed to cleanse, refresh, and uplift personal and living spaces every day.
What the Collaborators Say
“What drew me to collaborate with AuraCam is how seamlessly it connects time-tested practices with modern daily routines. Spirituality and mindfulness have always been close to my heart, and I appreciate the brand’s focus on purity, tradition, and calming fragrances. Camphor holds a special place in our memories, and I am excited to share this campaign to showcase how simple, pure rituals can bring positive energy into everyday life.”
— Preetika Rao, Actor & Spiritual Podcaster
“We are delighted to collaborate with Preetika Rao for our upcoming digital campaign. Her natural alignment with mindful living and traditional values resonates with the philosophy behind AuraCam. Through this initiative, we look forward to connecting with modern Indian households and showcasing how our devotional and wellness essentials fit effortlessly into daily routines.”
— Vivek Dujodwala, Managing Director of SVD PineChem
What to Expect from the Digital Campaign
The campaign will roll out across multiple social media platforms. Audiences can look forward to a premium series of video content featuring Preetika Rao that highlights:
- Mindful home rituals for busy lifestyles
- The significance of absolute purity in devotional spaces
- The refreshing presence of natural fragrance in contemporary homes
About AuraCam & SVD PineChem
AuraCam and AuraCam Bhimseni Camphor are manufactured by SVD PineChem. The company has its roots in the Dujodwala Group, a name synonymous with the Indian Pine Chemicals industry. Over its 60 years of operation, the group has accumulated immense goodwill and trust across generations. SVD PineChem’s state-of-the-art manufacturing facility and stringent quality control measures ensure that only the highest quality Bhimseni Camphor reaches the customer—setting the absolute gold standard in wellness and purity.
