From the Stadium to the Skies: Laqshya Media Group Handed the Mandate to Turn Tata WPL 2026 into a National Festival

 The Board of Control for Cricket in India (BCCI) has awarded the exclusive mandate for the Tata Women’s Premier League (WPL) 2026 Opening and Closing Ceremonies, Mid Innings Match Entertainment, and Fan Engagement to Laqshya Media Group.

In a move to transform the WPL from a tournament into a cultural phenomenon, Laqshya Media Group will orchestrate the entire spectator experience across all 22 matches, ensuring that the energy of the World Champions is felt in every corner of the stadium and the country.

The Context: A Homecoming for the World Champions 

This season carries a weight unlike any other. Marking the first major tournament since India’s historic victory at the ICC Women’s World Cup 2025, the Tata WPL 2026 serves as the nation’s first opportunity to welcome their World Champions back to the pitch. Laqshya Media Group has designed the in-stadium atmosphere to be a continuous “Victory Lap,” ensuring that the euphoria of that win is woven into every match, turning the stadium into a fortress of celebration for the queens of cricket.

The Spectacle: More Than Just Cricket 

The season kicks off with a high-voltage Opening Ceremony starring Bollywood superstar Jacqueline Fernandez, setting the stage for a tournament defined by energy and excellence. The grand finale will feature a powerhouse performance by Yo Yo Honey Singh for the Closing Ceremony, ensuring the season ends with a roar.

But the entertainment doesn’t stop at the ceremonies. For the first time, Laqshya Media Group is deploying a “High-Frequency Engagement” model for every single match:

• Mid-Innings Concerts: Renowned artists performing live during the break of every match.
• Next-Gen Tech: Synchronized Drone Shows, High-Impact Laser Arrays, and mesmerizing “Murmuration” activities.
• Traditional Roots: Live Brass Bands and on-ground fan activations to merge the local cricketing culture with global entertainment standards.

The Reach: Taking WPL to Every Nook and Corner 

Beyond the stadium, Laqshya Media Group is executing a massive, nationwide visibility campaign. Leveraging its dominance in the OOH sector, Laqshya has blanketed major cities, state capitals, and key airports with large-scale digital and static branding.

The strategy is clear: To take the WPL out of the sports pages and into the daily life of India, encouraging millions of young women to see themselves in the game.

On this landmark association, Mr. Alok Jalan, CMD, Laqshya Media Group, said, “India is a country where sport is not just watched; it is deeply felt. At Laqshya, our focus is on building meaningful, scalable sporting experiences that go far beyond one tournament or one season. The Women’s Premier League is a defining moment for women’s sport in India, and we are committed to creating platforms, visibility, and fan engagement models that will continue to elevate Indian sport for years to come.”

About Laqshya Media Group:

Laqshya Media Group, a name synonymous with trust and innovation in the industry since 1997, stands as a leading integrated communications and advertising agency in India. Their reputation is built on their pioneering Out-of-Home, Experiential, PR, and Digital advertising solutions, which are powered by advanced technology, data analytics, and deep insights into consumer behaviour. Laqshya is the proud developer of the industry’s first patented audience measurement tool, SHARP, and a founding member of the Indian Outdoor Advertising Association. Committed to sustainability, Laqshya integrates eco-friendly practices across its operations, aligning exceptional advertising solutions with environmental stewardship.

Known for producing large-scale, high-tech experiential events, Laqshya is actively exploring international associations to expand its footprint in global markets. With over 25 years of experience, Laqshya has partnered with esteemed brands such as Titan, Maruti Suzuki, Acko, Nissan, Tata Consumer, Wipro Consumer, Vivo, Ather, and more, delivering innovative media solutions that uphold the highest standards of sustainability. Discover more about our offerings at www.laqshyagroup.com.