Pinq Polka, a women-first innerwear and shapewear brand, has announced the launch of India’s first All-Weather, Everyday Shaper Brief, designed for women who want comfort, confidence, and gentle shaping through long days, changing seasons, and real Indian weather.

India has rarely seen a shapewear brand as expressive and colour-led as Pinq Polka. Traditionally, shapewear has been viewed as something neutral, functional, and meant to stay hidden. Pinq Polka is changing that perception as a fashion-forward brand by creating shaper briefs that are color-led and make shapewear feel stylish as well as functional. Built on this idea, the Pinq Polka All-Weather Everyday Shaper Brief was created for women whose days move from humid commutes to air-conditioned offices, festive gatherings, errands, travel, and long working hours. Through it all, intimate wear needs to do more than just look good. It should breathe, provide the right support, stay in place, and feel comfortable against the skin. Everyday Shaper Brief is designed to meet these everyday needs by combining the familiarity of a regular panty with the confidence and support of shapewear.

Unlike conventional shapewear, often reserved for special occasions or specific outfits, the Everyday Shaper Brief is designed for daily use. It recognizes that women do not want to feel “held in” at the cost of feeling free. They want support that moves with them, shaping that feels natural, and innerwear that works for every body, routine, and season.

The brief offers medium compression with gentle smoothing around the tummy, waist, and lower abdomen while maintaining a natural silhouette. Powered by ShapeSYNC™ Technology, it adapts to the body’s contours without feeling restrictive. BreathEAZE™ Technology enables all-day comfort through a breathable blend of 76% nylon and 24% spandex, while BlendTECH™ enhances stretch, durability, and fabric recovery.

Built for heat, humidity, and long wear hours, the product has been engineered to feel light and comfortable from morning to night. InvisiSKIN™ delivers a seamless, no-panty-line finish under jeans, dresses, workwear, and occasion wear. Its 4-way stretch fabric allows unrestricted movement, while the antibacterial mulberry silk lining in the gusset area keeps the brief soft, hygienic, and comfortable. Unique anti-roll metal strands integrated into the waistband ensure it stays securely in place without rolling, bunching, or digging in.

The launch also brings a more inclusive and expressive approach to shapewear. Instead of treating shaping as something women need to hide, Pinq Polka positions it as a personal choice rooted in ease, movement, and self-expression. The Everyday Shaper Brief is available in seven shades: Hot Pinq, Black Magic, Brewtiful, Matcha Better, Wine Not, Beige Plz, and Blue Me Away, and in sizes S, M, L, XL, and XXL.

Commenting on the launch, Manveen Ssharma, CEO of Pinq Polka, said, “Women were often choosing between the comfort of regular underwear and the confidence of shapewear. With the Everyday Shaper Brief, we wanted to remove that compromise. This is shapewear for daily life, Indian weather, long hours, movement, and women who want to feel supported without feeling restricted.”

The All-Weather, Everyday Shaper Brief reflects Pinq Polka’s commitment to designing intimate wear around real women, lived routines, and changing wardrobes, making shapewear feel less occasional and more naturally wearable.