Brings the ever-popular Sima Taparia back on screen with a campaign drawing parallels between the search for a life partner and one’s dream home
Bengaluru, 23, September 2026: Sattva Group, one of India’s leading real estate developers with over three decades of experience, has launched its new brand campaign titled ‘Wish List’, featuring television personality and popular matchmaker Sima Taparia, widely known as ‘Sima Aunty’.
Built on decades of trust, quality and delivery, Sattva Group has created a diverse portfolio of homes across locations, formats and price segments. That breadth becomes especially relevant at a time when homebuyers are increasingly clear about what they want from a home, whether it is more space, greenery, convenience, connectivity, privacy, community, design or simply a place that feels right for their family.
This insight forms the heart of ‘Wish List’, which draws a playful parallel between homebuying and matchmaking. Both often begin with a long list of preferences and expectations, followed by the search for the one option that feels like the right fit.
Conceptualized in-house, the campaign brings this idea alive through Sima Taparia, whose familiar association with understanding preferences and finding the right match makes her central to the creative thought.
The film opens in Sima Aunty’s signature setting inside a festively decorated home, where she is seen reading what appears to be a list of qualities expected in a life partner. Visibly exhausted by the contradictory demands, she recites, “Sunny personality but cool inside… low maintenance but high aspirations.”
An off-camera voice then corrects her, “That list isn’t for a groom. It’s for a dream home.”
Sima Aunty brightens instantly and responds, “That’s easy. Just ask them to find a home at Sattva.”
The film then moves across Sattva Group’s residential properties, showcasing homes with different settings, configurations and characteristics, before closing with the campaign promise “No matter what your dream home looks like, Sattva gets a 100% match.”
Sima Aunty delivers her signature sign off in the final frame, “I have been making matches for 20 years. Turns out, the only perfect match is a Sattva home.”
The campaign gives Sattva a distinctive voice in a category that has traditionally focused heavily on locations, specifications and amenities. By using a cultural reference the audience instantly recognize, ‘Wish List’ brings warmth and humour into a decision that is deeply personal, because a home is ultimately about how people want to live, grow and build their everyday lives.
Piali Dasgupta Surendran, VP-Marketing, Sattva Group said, “Sattva has built strong trust with homebuyers over the years, and our focus is to deepen that relationship by creating a brand people feel connected to and love. A home is one of the most personal choices people make because it reflects how they want to live, what matters to their family and the everyday experiences they want around them. With ‘Wish List’, we wanted to bring that understanding into a cultural conversation that people instantly recognize and enjoy, in time for the festive season.
Sima Taparia is a natural fit because her world is built around understanding preferences and finding the right match. The campaign brings together the diversity of Sattva’s homes with a simple thought that every homebuyer is looking for something different, and our role is to help people find a home that genuinely fits their life.”
With ‘Wish List’, Sattva Group brings together a culturally familiar idea, the individuality of the homebuyer and the breadth of its residential portfolio in a campaign built around one simple truth. Every wish list is different, and the right home is the one that feels right for the life people want to build.
About Sattva Group
Headquartered in Bengaluru, Sattva Group brings over three decades of pioneering excellence in real estate and presence across eight Indian cities and is one of India’s leading real estate powerhouses. The group has delivered 80 million sq. ft. of premium developments, with another 100 million sq. ft. in various stages of planning and development. The Group has achieved a historic milestone by listing India’s largest Commercial REIT, Knowledge Realty Trust (KRT) as co-sponsor with long term partner Blackstone, encompassing 46 million sq. ft of Grade A office assets across six cities and establishing itself as India’s most geographically diversified REIT. Sattva’s commercial portfolio features iconic developments across key markets, while its expansive residential business spans Bangalore, Hyderabad, Mumbai, Pune, and Goa with diverse premium and luxury projects. Beyond core real estate, the Group’s strategic diversification into co-working, co-living, education, hospitality, data centres, and warehousing reinforces its position as a comprehensive urban infrastructure leader, backed by an exceptional CRISIL AA rating that underscores decades of financial strength and unwavering quality commitment.
