A Baby’s First Bath Is More…
A Baby’s First Bath Is More…

With its new Gentle Baby Wash campaign, the brand turns a familiar parenting worry into a story about…

ByMauveOct 9, 20264 min read
The Future of Culture Belongs to…
The Future of Culture Belongs to…

The new culture company will work across artist development, cultural IP, storytelling and live experiences, backing the creative…

ByMauveOct 9, 20266 min read
From Gifting to Gathering: How Beer…
From Gifting to Gathering: How Beer…

As festive gifting moves beyond traditional mithai boxes and elaborate hampers, beer is emerging as a contemporary addition…

ByMauveOct 9, 20263 min read
BLUORNG Brings Its Streetwear Aesthetic to…
BLUORNG Brings Its Streetwear Aesthetic to…

The design-led Indian label expands its retail footprint in Delhi, bringing its distinctive graphics, oversized silhouettes and evolving…

ByMauveOct 9, 20264 min read
Exclusive: Pratik Sehajpal on The Lift,…
Exclusive: Pratik Sehajpal on The Lift,…

From reality television to fiction, Pratik Sehajpal is exploring a new dimension of his acting journey with The…

ByMauveOct 9, 20265 min read
EDT
EDT Launches SUKI, a Hair Dryer…

With its patent-pending Care-Dry™ Algorithm, a 70°C heat ceiling and technology programmed for Indian hair, EDT’s new beauty-tech…

ByMauveOct 9, 20267 min read
e-SPRINTO
e-SPRINTO G1: The Electric Scooter Brand…

Set to launch on October 13, 2026, the e-SPRINTO G1 marks the brand’s entry into the consumer market,…

ByMauveOct 9, 20264 min read
From Dark Spots to Dehydration: 6…
From Dark Spots to Dehydration: 6…

As the weather shifts, a considered skincare routine can help address uneven skin tone, changing hydration needs and…

ByMauveOct 9, 202610 min read
From Personalised Coins to Bespoke Silver…
From Personalised Coins to Bespoke Silver…

With its “You Name It, We Make It” offering, Aspect Bullion & Refinery is bringing personalisation to gold…

ByMauveOct 9, 20265 min read
Dubai Is Entering Its Winter Era:…
Dubai Is Entering Its Winter Era:…

From the return of Dubai’s favourite outdoor attractions to new rules, seasonal shifts and changes that could affect…

ByMauveOct 8, 20266 min read