Mumbai, India | September 2026: Glad U Came, the multi-award-winning PR and Influencer Marketing Agency, has entered into an Official PR Partnership with the World Luxury Chamber of Commerce (WLCC), strengthening its engagement with the global luxury business community and creating new opportunities for Indian luxury brands, founders and industry leaders to connect with the international luxury ecosystem.
The partnership comes ahead of World Luxury Day, celebrated globally on 8 October, an initiative by the World Luxury Chamber of Commerce that celebrates the people, expertise, craftsmanship and stories behind the luxury industry.
As an Official PR Partner, Glad U Came will support WLCC initiatives through its extensive Indian media network, communications expertise and luxury-industry relationships. The partnership will also create opportunities for greater visibility and engagement for luxury brands and businesses across India through WLCC’s global network.
Under the partnership, Glad U Came will support the distribution of World Luxury Day communications across relevant Indian media, amplify the initiative through its social channels, and explore meaningful brand activations with luxury clients around the 8 October celebration.
The collaboration will also open avenues for Indian brands and industry voices to engage with Luxury People Magazine, the official digital publication of the World Luxury Chamber of Commerce, as well as selected WLCC networking opportunities.
Maddiee Amrutkar, Founder & CEO, Glad U Came, said:
“We are delighted to partner with the World Luxury Chamber of Commerce at a time when the definition of luxury is evolving rapidly. For us, luxury is no longer only about products or price points; it is about craftsmanship, culture, innovation, experience and the people who create it. At Glad U Came, we have always believed in creating conversations that go beyond traditional PR, and this partnership gives us an exciting opportunity to connect India’s luxury ecosystem with a wider global community. We look forward to bringing the World Luxury Day conversation to India while also creating meaningful opportunities for our luxury clients to participate in this global dialogue.”
Alexander Chetchikov, President, World Luxury Chamber of Commerce said:
“We welcome Glad U Came as one of the Official PR Partners supporting World Luxury Day in India. India is currently one of the most closely watched markets in the global luxury industry, and the agency brings valuable local expertise and strong media relationships. We look forward to working with the Glad U Came team to introduce World Luxury Day to a wider audience in India and encourage the country’s luxury community to take part in the celebration.”
The partnership reflects the growing intersection between India’s rapidly evolving luxury market and the wider global luxury ecosystem, with communications, storytelling, media and cultural relevance playing an increasingly important role in shaping how luxury brands engage with audiences.
Through the partnership, Glad U Came and WLCC will look to create opportunities that bring together Indian and international luxury businesses, while amplifying the stories, people and craftsmanship that sit behind the luxury industry.
About World Luxury Day
World Luxury Day, celebrated annually on 8 October, is a global initiative of the World Luxury Chamber of Commerce that brings attention to the people, craftsmanship, expertise and stories behind the luxury industry.
The 8 October celebration provides luxury brands and businesses with an opportunity to spotlight the people and processes that contribute to creating exceptional products, experiences and services.
About World Luxury Chamber of Commerce
The World Luxury Chamber of Commerce (WLCC) is a global luxury business community connecting luxury brands, founders, executives and industry professionals through initiatives, networking, editorial platforms and international programs.
About Glad U Came-
Glad U Came is a multi-award-winning PR and Influencer Marketing Agency based in Mumbai, India, working across fashion, luxury, lifestyle, beauty and consumer brands.
The agency specialises in Public Relations, Influencer Marketing, Celebrity Management, Celebrity Gifting, Events and Strategic Brand Communications, helping brands build visibility and culturally relevant conversations across media, creators and digital platforms.
With a strong network across India’s media and influencer ecosystem, Glad U Came works with brands across multiple markets and categories to create integrated communications campaigns that combine PR, influencer marketing and cultural storytelling.
