Beyond the Mithai Box: Akhand Sweets’ Diwali Gifting Edit…

Beyond the Mithai Box: Akhand Sweets’ Diwali Gifting Edit…

ByMauveOct 29, 20262 min read

Diwali gifting is evolving beyond conventional sweet boxes, with presentation, personalisation and the overall gifting experience becoming increasingly important. Akhand Sweets brings this shift to life through its Diwali Gifting Edit 2026, featuring traditional mithai in contemporary formats, statement platters, keepsake boxes, curated baskets and festive hampers. Bringing together…

Max Urbn Un-Mute Rap Tour at Vegas Mall Dwarka:…

Max Urbn Un-Mute Rap Tour at Vegas Mall Dwarka:…

ByMauveOct 29, 20262 min read

High-Energy Hip-Hop Takes Over Dwarka Vegas Mall in Dwarka recently turned into a vibrant hub for youth and street culture as it hosted the Delhi edition of…

The Diwali Glow-Up Starts Now: Macros Wants Men to…

The Diwali Glow-Up Starts Now: Macros Wants Men to…

ByMauveOct 28, 20264 min read

With its first festive digital campaign, ‘Don’t Wait for Diwali. Start Your Glow-Up Now’, the men’s skin fitness brand makes a case for everyday skincare, a 30-day…

Star Squared PR Turns 10: From Two Employees to…

Star Squared PR Turns 10: From Two Employees to…

ByMauveOct 20, 20267 min read

Founded in a shared workspace, the communications agency marks a decade of growth, long-standing client relationships and global ambitions, with plans to double its international portfolio and…

Bata India’s ‘Comfort, but Make It Festive’ Campaign Draws…

Bata India’s ‘Comfort, but Make It Festive’ Campaign Draws…

ByRitish mandradia (Regional head)Oct 19, 20263 min read

GURUGRAM, HARYANA:Bata India, India’s most trusted footwear brand, has officially unveiled its new festive campaign, ‘Comfort, but make it festive’, featuring Bollywood actor Rakul Preet Singh. This…

A Café With a Larger Purpose: MITTI Café Opens…

A Café With a Larger Purpose: MITTI Café Opens…

ByMauveOct 19, 20268 min read

Inaugurated by Maharashtra Governor Jishnu Dev Varma, the new café, supported by DBS Bank India, brings disability-inclusive employment into the heart of an everyday public space, turning…