Goafest is the premier festival for advertisers, marketers, and media professionals in India, held
annually in the vibrant setting of Goa. Celebrated over three days, this iconic event is a grand
celebration of creativity and innovation, spotlighting the finest work in advertising and media
from across India and South Asia. Hosted by the Advertising Agencies Association of India
(AAAI) in collaboration with The Advertising Club, Goafest features inspiring keynote sessions,
insightful panel discussions, prestigious award ceremonies, and unmatched networking
opportunities.

In 2025, the festival will unfold at the luxurious Taj Cidade de Goa, offering a perfect blend of
business, creativity, and coastal charm.

The audience witnessed Rishad Tobaccowala, Author & Senior Advisor to the Publicis Groupe,
sharing the stats about future of knowledge by mentioning that “Because of Internet, the cost of
distribution of information in all sorts is coming to zero, and in age of AI cost of Knowledge &
skills is going to be zero”

Rishad’s advice for agencies and marketers alike focuses on embracing the transformative
power of AI.