Madison Media, a unit of Madison World, is delighted to announce that Vikram Sakhuja, Group CEO of  Madison Media & OOH, has been honoured with the prestigious Lifetime Achievement Award by the Advertising Agencies  Association of India (AAAI). This honour recognizes his outstanding contributions to the advertising industry and his remarkable  leadership in transforming the media and out-of-home (OOH) sectors. 

With over 38 years of experience in marketing, media, and advertising, Vikram has made significant contributions to the industry.  Prior to joining Madison World, he held prominent leadership roles, including Global CEO at Maxus Worldwide, Global Strategy  Development Officer at GroupM, CEO of GroupM South Asia, and CEO of Mindshare South Asia. In addition to his current role at  Madison, Vikram holds key positions across the industry. He was recently appointed Vice-Chairman of the Media Research Users  Council of India (MRUC). He also serves as Chairman of the BARC Tech Committee, the IRS Tech Committee, and the IBDF-AAAI sub committee. Furthermore, he is the Co-Chairman of the ABC Council, a member of the AAAI Board, and a former President of the Ad  Club Bombay. 

In response to the honour, Sam Balsara, Chairman, Madison World, remarked, “This lifetime achievement award is a testament to  Vikram’s tireless work ethic, his passion for excellence and his commitment to making a positive impact on the media industry as a  whole.” 

Expressing his gratitude, Vikram Sakhuja, Group CEO, Madison Media & OOH, said, “I am truly humbled to have been given the  Lifetime Achievement Award by AAAI. When I look at the list of 31 recipients before me, it’s genuinely humbling because they were  all legends. I am a mere mortal. That said, it is brilliant to receive this validation from my peers. I thank the entire industry for this  lovely honour that I’ve been bestowed with.” The award ceremony, held on 10th January 2025, was a momentous occasion, bringing together some of the most influential leaders  from the advertising and marketing industry. Esteemed personalities such as Piyush Pandey, Prasoon Joshi, N. P. Singh, Arvind  Sharma, Madhukar Kamath, Ramesh Narayan, Sam Balsara, Shashi Sinha, Anupriya Acharya, Prasanth Kumar, and many other  industry icons, were present, with over 200+ attendees contributing to the event’s resounding success.