FESTIVE INDIA IS CHANGING: FROM “MORE IS MORE” TO…

FESTIVE INDIA IS CHANGING: FROM “MORE IS MORE” TO…

Bypriya lalwaniSep 2, 202612 min read

How fashion, beauty and shopping are moving from trend-chasing to personalisation, intention and authenticity For years, the festive season in India came with an almost predictable formula: heavier embroidery, bigger blouses, more jewellery, elaborate makeup, last-minute facials and an ever-growing list of “must-haves.” But something is changing. The festive…

September Tarot Predictions 2026: What the Cards Have in…

September Tarot Predictions 2026: What the Cards Have in…

ByHarsheet KaurSep 2, 202613 min read

September arrives with a different energy for every zodiac sign. For some, it is a month of abundance and celebration. For others, it brings endings, transitions, difficult…

relationship

When Love Became a Checklist: Are We Expecting Too…

ByMauveSep 1, 20269 min read

In a world of Instagram-perfect couples, endless expectations and carefully defined boundaries, perhaps the real relationship skill we are losing is the ability to simply understand each…

Amish Tripathi on Myth, Memory and Why India Must…

Amish Tripathi on Myth, Memory and Why India Must…

Bypriya lalwaniAug 31, 202610 min read

In conversation with Priya Lalwani, the bestselling author reflects on the Mahabharata, the meaning of Itihasa, the accident that made him a writer, and why the only…

Zomato and Blinkit’s Rakhi Campaign Turns Sibling Rivalry Into…

Zomato and Blinkit’s Rakhi Campaign Turns Sibling Rivalry Into…

Bypriya lalwaniAug 31, 20266 min read

What happens when two brands under the same parent company stop behaving like corporate siblings and start behaving like actual siblings? You get one of Raksha Bandhan’s…

The best Fashion Books

10 Fashion Books Every Style Obsessive Should Have on…

Bypriya lalwaniAug 31, 20266 min read

Fashion is often treated as something to look at. But some of the most interesting stories about fashion are the ones that explain who gets to shape…