The campaign celebrates a young, restless generation that refuses to follow the traditional path and chooses to carve its own way. The new Kylaq has achieved major success with over 75,000 units sold since its launch, making it a primary pillar of Škoda Auto India’s growth and driving the brand’s best-ever sales performance in its 25th year in India.
Škoda Auto India Partner with BBH India for High-Energy Kylaq Sportline Campaign
MUMBAI — September 23, 2026 — Škoda Auto India, in collaboration with creative powerhouse BBH India, has officially introduced an integrated marketing campaign titled ‘For the Restless’ to debut the sportier Kylaq Sportline edition.
The core of the campaign features a high-octane commercial that opens with the rhythmic tapping of a foot to build anticipation, seamlessly transitioning to the tap of the Kylaq Sportline’s accelerator pedal.
Leadership Perspectives
Ashish Gupta, Brand Director at Škoda Auto India, highlighted how the new vehicle matches consumer desires:
“With the new Sportline, we are adding a more dynamic and expressive dimension to the Kylaq range… ‘For the Restless’ captures this attitude through a simple yet powerful idea, reflecting the ambition and individuality of a new generation of SUV buyers.”
Parikshit Bhattaccharya, Chief Creative Officer at BBH India and Propagate India, shared the artistic vision behind the commercial:
“The thrill of being behind the wheel of one is the perfect answer to the restlessness inside young people. The film captures that thrill. Set to Meba’s inimitable Khasi rap, the film makes us feel the restlessness.”
Campaign Reach and Availability
The ‘For the Restless’ campaign is currently running across digital platforms, including YouTube, and is expanding into traditional formats:
- Television & Print: Broad national media coverage.
- Outdoor: Large-scale visibility campaigns.
- Online Booking: Interested buyers can explore the car directly through the official digital portal at buyskodaonline.co.in.
Campaign Overview
| Feature | Details |
|---|---|
| Campaign Title | For the Restless |
| Featured Vehicle | Škoda Kylaq Sportline |
| Creative Agency | BBH India |
| Music Theme | Features Khasi rap by Meba |
| Current Kylaq Milestone | Over 75,000 units sold |
