Lakmē launches the 9to5 Forever Matte Lip Crayon in 20 shades with a creamy matte finish, Vitamin C, and up to 8 hours of hydration.
Lakmē Turns Everyday Makeup Into Play With the New 9to5 Forever Matte Lip Crayon
Luxury beauty today is no longer about following rules—it’s about expressing individuality with confidence.
Embracing this playful shift, The House of Lakmē has introduced its latest innovation, the Lakmē 9to5 Forever Matte Lip Crayon, a beauty essential designed to transform everyday lip colour into a canvas for creativity. Combining intense pigment, skincare benefits and effortless application, the new launch encourages beauty lovers to experiment, blend and personalise their looks without compromising on comfort.
With 20 versatile shades, a creamy matte finish and skincare-infused ingredients, the collection celebrates self-expression—one swipe at a time.
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A Matte Lipstick That Plays by Your Rules
Unlike traditional matte lipsticks that often leave lips feeling dry, the Lakmē 9to5 Forever Matte Lip Crayon delivers rich, single-stroke colour with a plush crème matte finish that feels lightweight and comfortable throughout the day.
Its retractable twist-up design eliminates the need for sharpeners or additional tools, making it an effortless companion for busy workdays, travel or evening touch-ups.
Whether you prefer softly blurred edges, bold statement lips or an ombré finish created by layering multiple shades, the crayon is designed to encourage creativity without complexity.
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Beauty Meets Skincare
Beyond colour payoff, Lakmē has infused the formula with Vitamin C, offering skincare benefits alongside makeup performance.
The nourishing formulation helps address visible lip pigmentation while providing up to eight hours of hydration, ensuring lips remain soft, smooth and comfortable throughout the day—even in air-conditioned environments or long work schedules.
The result is a lipstick that combines vibrant colour with everyday care.
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20 Shades Designed for Every Mood
The collection launches in 20 shades, thoughtfully divided into five colour families that cater to diverse Indian skin tones and personal styles:
- Elegant everyday nudes
- Rich contemporary browns
- Playful pinks
- Sophisticated mauves
- Statement-making reds
Whether paired with minimal daytime makeup or elevated evening glamour, the collection offers versatility for every occasion.
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Designed for Modern Beauty Lovers
Priced at ₹399, the Lakmē 9to5 Forever Matte Lip Crayon makes premium beauty accessible without compromising on performance.
Its easy application, blendable texture and long-lasting hydration reflect the evolving expectations of today’s consumers, who increasingly seek products that combine makeup artistry with skincare innovation.
The collection is available across leading beauty and retail platforms, including Nykaa, Myntra, Amazon, Tira, and other major online and offline stores.
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The Mauve Perspective
The modern lipstick is no longer simply about colour—it is about experience.
With the 9to5 Forever Matte Lip Crayon, Lakmē taps into a growing beauty movement where creativity, comfort and skincare exist in perfect harmony. By combining a playful approach to makeup with nourishing ingredients and versatile shades, the brand redefines matte lips for a generation that values effortless luxury as much as high performance.
Because beauty should feel just as joyful as it looks.
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Product Details
Product: Lakmē 9to5 Forever Matte Lip Crayon
Shades: 20
Finish: Crème Matte
Key Ingredients: Vitamin C
Hydration: Up to 8 Hours
Price: ₹399
Availability: Nykaa, Myntra, Amazon, Tira and leading beauty retailers across India.
