Slikk, India’s first quick-commerce fashion platform, has unveiled a refreshed brand identity and redesigned app, signalling its evolution from a speed-led fashion service into a more distinctive fashion destination.

The new avatar features a refreshed logo, a bold black-led visual identity and a redesigned app experience, with the changes aimed at making fashion discovery and shopping as engaging as the platform’s 60-minute delivery proposition.

Slikk’s Rebrand Is Shaped by Customer Insights

According to the company, the rebrand was driven by insights gathered from more than 2,500 customers. Slikk studied how consumers discover, select and shop for fashion, using their feedback and behavioural insights to understand changing expectations around online fashion shopping.

These insights have informed changes across Slikk’s visual identity, app interface and overall brand expression. The company says the refreshed identity reflects its ambition to build a fashion platform that customers actively want to shop from, rather than focusing solely on delivery speed.

“We’ve built Slikk by paying close attention to how people discover, choose, and shop, and our customers have played a pivotal role in shaping where we go next,” said Akshay Gulati, Co-founder and CEO of Slikk.

“Speaking to them and analyzing their behavior gave us clear insight into what they want from a fashion platform, an experience that feels relevant, seamless and keeps them engaged. This new identity reflects our growth over the last two years,” he added.

New Slikk Brand Film Highlights the Transformation

The new identity is being introduced through a launch campaign centred on transformation. The brand film takes viewers through a series of everyday situations, including a house party, a queue outside a venue and a Bengaluru traffic jam.

The arrival and opening of a Slikk package becomes the trigger for an unexpected change in mood, energy and expression. The transformation eventually extends to Slikk itself, leading to the reveal of the brand’s new visual identity and redesigned app.

Brand film: Watch the Slikk brand film on YouTube

Slikk’s New Identity and App Are Now Live

With the rebrand, Slikk is positioning itself around a broader fashion-shopping proposition that combines fashion discovery, visual identity, convenience and 60-minute delivery.

The company says its new identity and redesigned app are now live across its digital ecosystem, marking the latest phase of its evolution as a quick-commerce fashion platform.

About Slikk

Slikk was founded by Akshay Gulati (CEO), Om Prakash Swami (CTO) and Bipin Singh (CPO). The founders bring experience in building and scaling commerce platforms, which they are now applying to fashion e-commerce.

Positioned as India’s first quick-commerce fashion platform, Slikk offers fashion, beauty and accessories with 60-minute delivery across Bengaluru. Its Try & Buy model is designed to give customers a more convenient fashion-shopping experience by allowing them to try products before completing their purchase.

Slikk’s new brand identity and redesigned app are now available across its digital ecosystem.