Six Years of Ed-a-Mamma: How Alia Bhatt Is Growing…

Six Years of Ed-a-Mamma: How Alia Bhatt Is Growing…

ByMauveOct 16, 20265 min read

From little wardrobes to storybooks, toys and baby care, Alia Bhatt’s purpose-driven brand marks six years with a growing retail footprint and ambitions that reach beyond India. There is something special about a brand that begins with a simple idea and gradually finds its way into the everyday rituals…

ELIE SAAB Arrives in India: Inside the Maison’s First…

ELIE SAAB Arrives in India: Inside the Maison’s First…

ByMauveOct 16, 20264 min read

From sculptural marble and bronzed brass to a private salon dedicated to personalised service, the Lebanese luxury House brings its world of couture-inspired elegance to India’s capital.…

gujrat

Gujarat’s Vihaan Clean & Green Tech Wins Top Honours…

ByMauveOct 16, 20265 min read

Recognised at the CII National Award for Environmental Best Practices 2026, the Mehsana-based company is advancing a shared-infrastructure model designed to improve industrial water recovery and resource…

Tamannaah Bhatia and Mahieka Sharma Bring Elie Saab’s Signature…

Tamannaah Bhatia and Mahieka Sharma Bring Elie Saab’s Signature…

ByMauveOct 16, 20263 min read

When Elie Saab’s couture sensibility meets contemporary high-street fashion, the result is a red-carpet moment worth watching. The Mumbai launch of the Elie Saab x H&M collaboration…

The Festive Glow, Made at Home: The New Rules…

The Festive Glow, Made at Home: The New Rules…

Bypriya lalwaniOct 15, 202615 min read

By Priya Lalwani, Founder & Editor, The Mauve There is a particular kind of beauty anticipation that arrives with the festive season. It begins long before the…

Beyond Recovery: HydraSure Wants to Make Hydration India’s Next…

Beyond Recovery: HydraSure Wants to Make Hydration India’s Next…

ByMauveOct 15, 20267 min read

Antila Lifesciences launches its consumer hydration brand nationwide, looking to move ORS beyond its traditional association with illness through convenient formats, contemporary flavours and an expanding product…