Manushi chillar

Manushi Chhillar Joins Wella as Brand Ambassador for India

ByMauveMay 28, 20252 min read

Wella Professionals, the No.1 Salon Color Brand in the World, with over 140 years of expertise in the hair industry, proudly announces Manushi Chhillar as its new brand ambassador for the Indian market. This partnership marks a significant milestone, as Wella Professionals introduces a brand face after years, reaffirming its…

Goafest 2025

Mauve’s Creative DNA Just Got Upgraded at Goafest

ByMauveMay 24, 20252 min read

If you asked us to describe Goafest 2025 in a single sentence, we’d say: a masterclass in reinvention disguised as a beachside creative party. When Mauve decided…

Goafest 2025

Beyond the 20 Second Ad Window – Crafting Meaningful…

ByMauveMay 24, 20254 min read

Set against the golden shores of Goa, Goafest 2025 unfolded at the luxurious Taj Cidade de Goa where the ocean breeze met a tidal wave of ideas.…

Ram Madhvani

“We Manufacture Emotions”: A Conversation with Ram Madhvani on…

ByMauveMay 24, 20254 min read

Ram Madhvani is one of India’s most celebrated storytellers a filmmaker, ad creator, and showrunner with a National Award (Neerja), an International Emmy nomination (Aarya), and two…

aaai

How AI is Rewriting the Language of Visual Storytelling

ByMauveMay 24, 20254 min read

Set against the golden shores of Goa, Goafest 2025 unfolded at the luxurious Taj Cidade de Goa where the ocean breeze met a tidal wave of ideas.…

tajcidade

What Ignited the Jury Room at Goafest?

ByMauveMay 24, 20253 min read

Against the golden beaches of Goa, Goafest 2025 took place at the beautiful Taj Cidade de Goa where the sea breeze collided with a wave of ideas.…