Talented Launches ‘Early’ to Redefine Start-Up Marketing Strategy

Talented Launches ‘Early’ to Redefine Start-Up Marketing Strategy

ByMauveSep 23, 20244 min read

Gautam Reghunath and PG Aditiya’s advertising agency Talented announced their ‘Grid of Companies’ in 2023 when they launched The New Thing. Co-founder Meghana Bhat represented the agency announcing an investment in Early, a fractional marketing consultancy that helps start-ups on the early stages of their growth journey, on 23…

Court Halts Apollo Tyres Ad for Disparaging CEAT in…

Court Halts Apollo Tyres Ad for Disparaging CEAT in…

ByMauveSep 21, 20242 min read

It decreed an injunction dated September 12 against Apollo Tyres from broadcasting an advertisement that “denigrates and disparages” CEAT. Initially, two Mahindra Thar SUVs were appearing in…

Anupama Chopra Launches FC Studios for Long-Form Storytelling on…

Anupama Chopra Launches FC Studios for Long-Form Storytelling on…

ByMauveSep 21, 20245 min read

In July, the well-known film rating and interview, Film Companion, went silent. The website had its standalone play in FC Studios—an in-house speciality division for long-form storytelling.…

Blinkit Partners with Unicorn to Deliver iPhone 16 in…

Blinkit Partners with Unicorn to Deliver iPhone 16 in…

ByMauveSep 21, 20241 min read

Under the new quick commerce entity, Blinkit, partnering with Apple reseller, Unicorn Infosolutions, customers can expect deliveries for the all-new iPhone 16 and iPhone 16 Plus just…

Motorola Launches #FlipTheFOMO Campaign for Razr 50, Targeting Gen…

Motorola Launches #FlipTheFOMO Campaign for Razr 50, Targeting Gen…

ByMauveSep 21, 20243 min read

MOTOROLA launched the game-changing marketing campaign, #FlipTheFOMO, featuring the first ever iconic flip phone Motorola Razr 50. The compelling campaign aims to turn Gen Z’s “fear of…

iPhone 16 Launch Sparks High Demand Across India’s Quick…

iPhone 16 Launch Sparks High Demand Across India’s Quick…

ByMauveSep 21, 20242 min read

The Apple iPhone 16 series was yesterday launched and started sales today, September 20, 2024, and is abuzz in many pockets of India. Days before the launch,…