Sunfeast Surjyalay: Celebrating Rath Yatra’s Sunlit Splendor

Enormous numbers of devotees go from all over the nation to observe and take part in the breathtaking procession of Lord Jagannath, Balabhadra, and Subhadra during the annual Rath Yatra. The festival and our brand are closely linked to the sun, since the Sunfeast Marie Light biscuits are derived from wheat that has been exposed to sunlight. The sun is a symbol of life, energy, and vigor. By elevating these principles to the fore, the brand seeks to improve the festival experience for every visitor. ITC’s Sunfeast Marie Light has created a special “Sunfeast Surjyalay” experience zone to depict the majesty of the Rath Yatra and emphasize the sun’s enormous significance during the occasion, continuing its efforts to please customers in Odisha.

Few people had the opportunity to pull the real Rath during the Rath Yatra celebration. Based on this realization, Sunfeast Marie Light created the Sunfeast Surjyalay experience zone, which will feature a number of interesting events during the festival’s nine days, which begin on July 7. The “Pulling the Rath” activity, which allows enthusiasts to virtually pull three rakes together in a manner similar to what it would be like to be there in person, is the centerpiece of the zone. Additionally, devotees have the ability to record special moments of pulling the Rath, which they can treasure for a very long time. Participants will get Sunfeast Marie Light solar cards with an image of Lord Jagannath that, when viewed in sunlight, will come to life and fill it with sunrays, adding a divine touch to their festival experience.

With these interactive events, Sunfeast Marie Light hopes to celebrate the rich cultural diversity of the state and foster a closer relationship with the people of Odisha.

“We are excited to be a part of the Puri Rath Yatra 2024, a festival that beautifully showcases the rich cultural heritage of Odisha,” stated Mr. Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster, Foods Division, ITC Ltd., in his remarks on the occasion. Sunfeast Marie Light has creatively embraced the significance of the Sun for the Rath Yatra event as well as for the brand through the exclusive Sunfeast Surjalay experience zone, making the Rath pulling experience more accessible and inclusive for devotees.

During her visit to The Sunfeast Surjyalay experiential zone, well-known Odia actress Elina Samantaray showed her support for Sunfeast Marie Light at the Puri Rath Yatra. She was observed taking part in the events’ many scheduled activities.