The Inspiring Story of Saakshi Pilliwar and the Birth of Mitosia.

Some stories don’t begin with a big plan they begin with a small observation that quietly changes everything. For Saakshi Pilliwar, that moment came while she was working with a healthy food brand. She noticed something others often ignored: designers were rushing to follow social-media trends, while honest, experimental creativity was slowly disappearing. That realisation stayed with her. It pushed her to imagine a space where design felt original again thoughtful, expressive, and true to a brand’s soul.

That space became Mitosia. The name itself came from “mitosis,” the process where one cell divides into many. It perfectly reflected her belief that one idea, when nurtured well, can grow into countless creative possibilities.

Like every founder, Saakshi walked through her share of confusion and challenges. With big agencies already dominating the industry, she wondered where she would fit in. After many conversations, research sessions, and self-reflection, she found her direction she would work with smaller brands and marketing agencies that wanted something different, something experimental. That clarity helped her take her first confident step.

Today, Mitosia stands on three simple values: clarity, creativity, and communication. What makes Saakshi’s work stand out is her ability to experiment without losing the essence of the brand. Her clients especially marketing agencies  have supported her journey by trusting her ideas and sharing feedback that helped Mitosia grow.

One moment she cherishes the most was when her designs helped a healthy meal-prep brand improve its online engagement. It reminded her why she started to create work that genuinely makes a difference.

As a female founder, Saakshi believes in building a work culture based on freedom, trust, and empathy. She dislikes hierarchy and prefers calling her team “creative partners.” Her journey is proof that when you trust your instincts and stay true to your craft, even the smallest idea can grow into something powerful.

-Mahak Jain